In the heart of Manhattan’s Lower East Side, resides a new location for the trendy boutique, What Goes Around Comes Around. With already established locations in Los Angeles and NYC’s trendy SoHo neighborhood, WGACA decided to open a new shop on Stanton Street within the A. Turen Boutique.
Founded by college friends Gerard Maione and Seth Weisser, What Goes Around Comes Around originated as a meticulously edited vintage boutique in SoHo, New York. The company has since opened a retail store in LA, developed a vintage wholesale division, created an appointment-only Vault below the SoHo store as well as an Archive in New Jersey to service the fashion industry.
WGACA’s creative hubs house one of the most extensive vintage clothing and textile collections in the world. Vintage aficionados from across the globe, editors, stylists and the industry’s top design teams utilize WGACA for their vintage clothing and accessory needs.
Guests shipped champagne and were able to roam the boutique and admire the vintage jewelry and accessories. I also browsed through some of their clothes and all pieces could easily be worn and work with the current trends going on today in the fashion world. A little bit of an edge, with unique pieces that can’t be found in any other boutique.
Last year WGACA introduced a new concept to complement its contemporary brand, the Custom Vintage collection. Custom Vintage is created from authentic vintage, recycled and uniquely handcrafted to enhance the original piece. Designed and curated each season by the founders, the Custom Vintage collection completes WGACA’s vintage portfolio and cements the company’s reputation as a true vintage lifestyle brand.
The WGACA Collection has enjoyed a tremendous response since its launch. Some notable fans include Nicole Richie, Robert Pattinson, Victoria and David Beckham, Brad Pitt, Katy Perry, Jessica Simpson and Lenny Kravitz. The Collection is sold in more than 100 of the top specialty stores around the world, including Bergdorf Goodman, Fred Segal, Lane Crawford and Isetan.