TEDxBroadway 2013 opened with a bang as veteran producer Daryl Roth spoke about supporting game-changing shows (CLYBOURNE PARK, THE NORMAL HEART, FELA!), and producing with a passion for change.
Roth was followed by TV (STAR TREK) and social media icon George Takei who spoke about bringing untold stories to Broadway; Takei is starring in a new musical he helped develop called ALLEGIANCE by Jay Kuo about Japanese-American internment during WWII.
Conference attendees were also treated to talks by the president of Disney Theatrical Group, Thomas Schumacher who spoke about the shifting demographic of Broadway’s audience to include more and more foreign tourists every year. Schumacher’s message was for theater folks to get on board and meet the needs of their new consumers. He mentioned that shows like SPIDERMAN and LION KING work best at the box office because they are already familiar brands to foreign ticket buyers.
But perhaps the most delightful talk was by Zachary Schmahl of Schmackary’s Cookies who spoke about how his failure as a Broadway performer led to his success as Broadway’s unofficial cookie king in recent years. Audience members were then treated to a sample of his delicious and highly celebrated cookies. And it was a real treat!
Other speakers included critic Terry Teachout, set designer Christine Jones, a gorgeous performance by Rasputina, and so much more.
Images via PatchWork PR