After a successful partnership in 2016, the digital front-runners have reunited to create an assortment of graphic tees and accessories launching exclusively on JustFab.com in mid-May.
In celebration of the launch JustFab and Betches founders Jordana Abraham, Samantha Fishbein, and Aleen Kuperman headed to the desert for Coachella Weekend 1.
Founded in 2010, JustFab is the leading fashion-subscription ecommerce site and lifestyle fashion brand that offers members an engaging and personalized shopping experience. Millions of members worldwide are given the celebrity treatment every month as they receive a customized selection of shoes, apparel, handbags and jewelry.
Members have exclusive access to fashion tips and content, clickable style boards to shop complete outfits and the team of JustFab fashion consultants for expert advice.JustFab offers high-fashion looks at affordable prices and shipping is free for all items over $39.95. JustFab is available in the US, Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark and the Netherlands.
Betches was started in 2011 as a blog by college roommates and childhood friends Jordana Abraham, Samantha Fishbein, and Aleen Kuperman. Their blog immediately went viral, and from there they knew they had a unique chance to build their business from the ground up.
Five years later, they have a created a huge millennial brand with an audience of over 5 million, two New York Times bestselling books, and a successful retail operation, Shop Betches. The Betches are excited to be launching this collaboration with JustFab and for many new exciting projects to come.
Via Coded PR. Images courtesy of JustFab.