TYPE OF EVENT
10:00 AM- 5:00 PM
Madison Avenue and 57th Street
New York NY
Saturday, December 1st, 2018
On Saturday, December 1, Miracle on Madison Avenue will reappear on New York’s most luxurious shopping destination for its 32nd annual shopping event. Miracle on Madison Avenue is a day for shoppers and visitors to check off their holiday gift lists, as 20 percent of the day’s sales will benefit The Society of Memorial Sloan Kettering Cancer Center Pediatric Programs. The Society of MSK is a volunteer led organization that works to ensure the wellbeing of patients, raise funds for cancer research and treatment, and provide public education on the prevention, early detection, and treatment of cancer.
Organized by the Madison Avenue Business Improvement District (BID), shoppers will experience the magic of Miracle on Madison Avenue with a merry embrace from MSK’s beloved therapy dogs, the Caring Canines, and Victorian costumed carolers strolling up and down Madison spreading good cheer. Participating stores are prepared to warmly greet customers with holiday treats, champagne toasts and in-store festivities. “Madison Avenue boutiques always feature the most sought after holiday gifts, but on Miracle Saturday, purchase of those gifts directly supports the care of children treated by the extraordinary team at MSK,” said Matthew Bauer, President of the Madison Avenue BID. “This 32 year Madison Avenue tradition is remarkable not only for its longevity, but for the decades-long commitment that our boutiques have for both their clients and for children in need.”
Miracle on Madison Avenue will begin at 10 a.m. – 5 p.m. between 57th and 86th Street. Shoppers are encouraged to share their holiday shopping experience on Twitter by using the hashtag #MiracleonMadison. For more information on the festivities and the complete list of participating store, restaurants and galleries visit http://www.madisonavenuebig.org
About The Society of Memorial Sloan Kettering Cancer Center:
The Society of Memorial Sloan Kettering Cancer Center (MSK), founded in 1946, is a volunteer-led organization within MSK dedicated to promoting the well-being of patients, supporting cancer research, and providing public education on the early prevention, detection, and treatment of cancer. As the world’s oldest and largest private cancer center, MSK has devoted more than a century to advancing the prevention, diagnosis and treatment of cancer. With a passionate commitment to exceptional patient care, cutting-edge research, and superb educational programs, MSK has earned the distinction as one of the premier cancer centers worldwide.
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