February 18th: I was curious to see how a runway show was going to happen at Pink Elephant. Designers David Peck and Laurel Anderson of Untitled 11:11 were hosting their Fall/Winter 2009 collection at this recently rated #3 club in the Top 100 Clubs in the US. The club highly regarded because it keeps the doors in check, only allowing table service for guys at the tiered floors of VIP tables and paving the path for only beautiful girls take on the small dance floor in the center.
With this in mind, I wondered how they were going to successfully execute the runway show on the small center stage. We were worried that since we arrived late and only found seating in the back behind the bar that we would miss out on the entire show. Fortunately, the event producers had a clever solution to the problem: by making the models walk around the entire venue, the whole club acting as the runway!
Before the runway show started, the typical doosh-doosh-doosh clubbing music came to a halt, and taking its place was a calming melody that the models slowly strided down the aisle to. They emerged out of the back, posed in the center momentarily, then proceeded up the stairs where they did a lap around behind the back of the bar, and then descended back down the stairs to the front once again. As the models rounded the corner after the first set of stairs, we had a perfect, up-close view of all the beautiful outfits.
Using eco-friendly, fair-trade materials, Untitled 11:11 strives to make sustainable garments following Green best practices while making their mark in the fashion industry. They used a preppy faux-plaid fabric for a top, skirt, dress, and a coat. My favorite outfit was a vest in this fabric belted over a blouse and pencil skirt with a touch of sheen. The dresses were well-fitted and sophisticated, and for a bit of novelty would have some additional volume whether by extra pleats or billowy drapings in the back.
The show was sponsored by Vodka 360, the world’s first Eco Luxury vodka, 1947 Premium Lager (which I mysteriously cannot find any information on), and The Simple Kitchen. The afterparty was conveniently in the same location, were we stayed to enjoy the festivites! See Untitled 11:11 featuring their Spring 2009 collection in WWD.
Photos by yours truly