aqua vi tee

To celebrate Fashion Week here in New York, we bring you a great showcase of emerging designers and musicians!  On September 12th, 2009, come with us to celebrate Untapped Fashion & Music – NYC 09!

This great event will take place at the Inc Lounge in the Time Hotel on W. 49th Street from 8 to 11 pm with an after-party being held at the locally renowned Greenhouse on Varick Street starting at 12 am.

Untapped Fashion & Music, is a project which was conceptualized by Jordana of Jordana PR International; to get designers & musicians world-wide, the recognition deserved, during the biggest event of the year in most metro cities – Fashion Week!  The event was created in order to help the fashion & entertainment industry throughout the economic crisis our country is currently facing, as Jordana is hoping this event will become a world-wide movement.

Designers showcased includes: Aqua Vi, Gia Fragelli, Chak Chel, Peony by Sheerly Novian, and of course many more!  Musicians performing include a nationally renowned DJ Hunter Laine, along with hit performances by Frontline and Vine House.

The official liquor sponsor of event is:  Sagatiba – a cachaca, Brazilian sugar cane rum, with specialty cocktails of Bikini Martini & Caipirinhas, reminding us of the summer.  Models will be showcasing the designers participating, throughout venue throughout the course of the event!

Jordana will also officially inaugurate another recession proof project which had a soft launch on Feb. 09’ called: Fashion & Lifestyle Directory.  This is a digital book which is compiled on a bi-monthly basis with the best restaurants, clubs, spa/salons, hotels & fashion designers and distributed to lifestyle/fashion/hospitality editors world-wide!  Each page is dedicated to one brand, making the digital book easy to navigate.  Images can be extracted directly from the pages for editorial/feature stories along with website, brief description and contact info should they need anything else.

In this event, editors from local & national press *both broadcast and print* will get to view collections from various designers, while listening to music from unsigned & talented musicians.  Designers will be showcased by models, while they strut the pieces around venue.  The event is sponsored by Eric and Luck, Sagatiba, and Starlite Shoes & Accessories. Celebrity guests will be in attendance including Isaac Mizrahi, Real Housewives of NYC, amongst many others.

The reason for this event is to help designers in this economic crisis we’re currently facing.  It will be a world-wide movement with the event taking place in every metro city during Fashion Week season!