New York City has gone crazy for fashion! September 10th, 2009, marked Fashion’s Night Out where hundreds of stores and retailers decked out their stores with celebrities, music, food, drinks, giveaways, and shopping discounts! All the way down 5th Ave, from the Upper East Side to Rockefeller Center, Herald Square, the Meatpacking District, and SoHo, hundreds of eager shoppers packed the stores to get a glimps of their favorite celebs or just to see what their favorite brands had to offer. While New York City is arguably the best place for Fashion’s Night Out, other countries around the world, including the UK, Japan, Italy, France, Spain, India, China, and Russia, hosted their own FNO at the same time!
I first made my way over to the DEX Makeup studio in Chelsea, where they had a “beauty menu” for guests to select from. They had complementary makeup application, manicures, hair styling consultations, and an eye lash bar for glamorous lush lashes circa the 1980s. Also, they were offering Reiki scalp massages, hair extensions, a psychic blow out with tarot card reading, and of course discounts off any purchases.
My next stop was Bare Escentuals on 34th Street, between 5th and 6th Avenue, where I received a makeover testing their all-natural mineral cosmetics. I love their products and ended up buying their brushes and foundation powder kit they were promotion, but have yet to be able to replicate the delicate application of the beautician that helped me.
Arriving at the BCBG store on 40th and 5th Ave, there was a huge mob scene where Max Azria himself was greeting guests in his store. A cute little man, he showed up in just a white shirt with an athletic vest – different from what I expected from one of the top fashion designers! Probably exhausted from his show that same morning in the Bryant Park tents, he still was smiling and taking pictures with fans and the beautifully dressed crowd. I stole a glass of Proseco that were being passed around while everyone headed over to the hair and makeup specialists or to look at the Spring 2010 Runway selection already in stores. Let’s congratulate BCBG on also celebrating their 20th anniversary!
Running up 5th Ave to catch the rest of the action, I wandered in Banana Repulic, Kenneth Cole, Faconnable, the Sean John store pumping with music, Juicy Couture, Saks Fifth Avenue, Bloomingdale’s, Bergdof Goodman’s, and Henry Bendel’s just to soak up as much of the excitement as possible. There was even a live band performance outside on Rockefeller Plaza, and even unrelated-to-fashion stores, i.e. La Maison du Chocolat, were giving out samples in honor of Fashion’s Night Out.
Saving the retail industry from the recession has never been more fabulous. For more FNO coverage and celebrity thoughts on the night, check here!