To be honest, when I first heard of the event I thought, Mehh. For a small boutique, it’s pretty easy to throw together an in-store event to promote a new collection: Just provide beverages and a side of light snacks with some blaring music, and entice customers with a discount to lure them in to your store to spend money, and voilà – you’ve got yourself a pretty basic event to call your launch party.
But, the promise of models at your event… Now that changes the entire game!
Models are not easy to please; high-maintenance, picky, and fussy – but they are absolutely fabulous and guaranteed to bring in a glamorous crowd with them. So with the promise of hot models from Models International, coupled with a hand-written invitation from their director of PR & Marketing, I was sold on going to this event.
Sure enough, the clothes were as you expected from a MPD boutique (re: expensive). The new collection was delicately made with soft fabrics of cotton and silk, a lot of great bold colors. Most of the collection had a lot of basic color-blocking, and is relatively casual and would be very easily wearable.
The models were on hand to showcase the line and to chat and take photos with the guests to make us feel extra special while we shopped. Or, for some of us, to make us feel extra short.
About Kimberly Taylor
Kimberly Taylor is a twenty-four-year-old New York-based designer who debuted her eponymous contemporary line in Spring 2009. On August 1st, 2009, she opened her flagship Kimberly Taylor boutique in New York City’s Meatpacking District, followed by a second boutique in Brooklyn, New York just three months later.
Her clothing is sold by retailers such as www.Singer22.com and www.Shopbop.com, a variety of worldwide boutiques and department stores that include London’s Harvey Nichols, as well as her online boutique at www.kimberlytaylor.com.
About Kimberly Taylor’s T-Shirt Collection
The collection features a broad variety of styles that range from simple light tanks, to long loose tees, to the perfect belted t-shirt dress, offering a girl an option for every occasion. Nobody puts it better than the designer herself: ”I wanted to give every girl a t-shirt to wear every day of her life, a t-shirt to live her life in.” Judging by the look of the collection, live in it she will.
About Models International
Models International is a premier boutique modeling agency, our bookers and agents have over 60 years of combined industry experience in fashion, commercials, celebrity endorsement, film and television.
Models International has a selective board of over 250 male and female models internationally and divisions include Women, Men, New Faces, Talent and Celebrity representation. Models International offices are located in both Beverly Hills and New York. For more info, please visit www.mi-agency.com.
The Kimberly Taylor Boutique
400 West 14th Street
New York, Ny 10014