Heineken Inspire brings an eclectic mix of the hottest performers and DJs to create this one of a kind, unprecedented event for this highly exclusive/ invitation-only summer events across the major cities in Miami, Chicago, NYC, and LA.  Several notable artists on the Heineken Inspire tour include: Cold War Kids, J. Cole, Fabolous, The Hold Steady, Matt & Kim, Ryan Leslie, Tito El Bambino, Wale, Joel Madden, and Jazzy Jeff.

So far, the Heineken Inspire has already kicked off two of the four-city tour with the first stop in Miami in late May and second stop in Chicago in late June.  More so, Heineken Inspire event packs in a high energy and well deserved two day event of different djs and artists to perform during the afternoon (3pm- 7pm) and late night from (9pm- 1am).


While Miami and Chicago had a great lineup, for those of us, lucky New Yorkers, we were in for a treat.  On Friday, DJ Atrak helped to kick off NY tour during the afternoon performance with his classics as Cold War Kids, Rogue Wave and DJ Vice surely rocked the stage that same night.

On top of a great performance, the Heineken Inspire event premise also included several interactive activities for partygoers. They had several recreation areas for foosball, ping pong, interactive rock band, and gaming area designated with white picket fences sectioned for lounging with lounge chairs and outdoor umbrellas and completed with astro-turf grass scape.  On the second floor of the event premise, partygoers had a chance to either experience the perfect pouring technique at the tasting area from the experts or choose to take guitar lessons courtesy of Fender.


What I liked from the two day event was definitely the Saturday performance with J. Cole, Wale, and the special guest, Rick Ross.  The performance was the perfect way to end Heineken Inspire tour in NYC.

– Tiffany


[Photos via Chris Ross of crossproduct iNc.]