Until recently, I really, really disliked the Manhattan Mall. It was always desolate and grimy with dumpy tourists and sketchy mallrats. However, with the implementation of the ginormo JCPenney’s and an overhaul on renovations, life returned to the Manhanttan Mall.
But then! My normal, boring walk through Herald Square to work was dramatically changed when the mall’s windows were plastered with announcements that a Spring Shoes store was going to open. As if I weren’t already excited, within a few days I was invited to celebrate the store’s opening with local press and bloggers!
I first became obsessed with Spring Shoes when TONY featured a pair of super sexy strappy platform pumps last year, and I had to have them. I was irrationally pissed that there wasn’t a store in Manhattan, but once the lovely shoes came to me in the mail, all anger disappeared.
Flash-forward to Wednesday, September 1st: Spring Shoes is now open in the Manhattan mall and we celebrated alongside Spring Shoes PR Director, Effie Giannou. Guests were immediately spoiled by being handed a $150 gift card and we were encouraged to start shopping. ‘Ho boy!
Everyone was going nuts asking for 6 pairs of shoes in 4 different colors in 3 different sizes. I don’t know how the sales associates stayed so patient. People were carrying multiple boxes around with them – considering that most of their shoes range from $20 to 80+ (less for strappy sandals, a little more for pumps, heels, and clunky boots), $150 goes a long way.
While the crazies were mostly women, the men could shop pretty leisurely. Spring Shoes also has a great assortment of shoes for men, in addition to some accessories to jazz up an outfit – think super skinny 1.5″ ties.
DJ Reach spun energetic music to further rile up shoppers with fuel by Indianna catered food and passed cocktails. Oh yeah, ALDO Group is the parent company for Spring Shoes, so that may explain a lot about their awesomeness.
Clearly, I have a shoe problem.
in the Manhattan Mall
100 W. 33rd Street
at Broadway, First Floor
NYC, NY 10001
Spring Shoes can also be found on Facebook. Twitter using #CALLITSPRING
About Spring Shoes
Spring specializes in the creation of high-quality fashion footwear, leather goods and accessories. This sought-after brand pays close attention to detail and to fine craftsmanship. Spring is dedicated to bringing you both quality and cutting-edge trends at affordable prices, season after season. What’s more, Spring’s dedicated team of buyers and stylists constantly travel the globe to keep you on the pulse of fashion. Whether the latest footwear trends are breaking in London, Milan, Paris, New York or Tokyo, Spring will have them on your feet first! Spring shoes is also the sister company to Aldo Shoes. Visit Spring Shoes on the web at myspringshoes.com