Now in its fifth year, Hennessy Artistry 2010 did not disappoint. It continues to be an innovative musical platform that blends art, culture and music from emerging performers and the most popular music artists of today, giving fans a once in a lifetime experience all under one roof.
For the first time ever, Hennessy is introduced a new component to the series called Artistry GIVES. This charitable partnership with Americans for the Arts (AFTA) recognizes and fosters arts education. It supported local emerging artists and art organizations, and in New York, creating an opportunity for local artists Alta Berri and Dister of the Northern Manhattan Arts Alliance (NoMAA) to display their work.
Hennessy also blended in an interactive element for consumers in the Artistry program with DJ Mixer, the top selling music mixing application on the iPhone. The Hennessy Artistry Music Mixer is a full blown DJ mixing station, packaged with hot, new music from some of today’s most promising hip-hop and R&B artists. The app will be offered as a free download on Apple’s App Store.
This year’s Hennessy Artistry program focused on the understanding of how these unexpected blends of talent and art help bring more to life.
It’s been a long time since we’ve heard any new music from R&B crooner Bobby Brown. But make no mistake; as proven last night, he can still make the ladies croon. Brown’s surprise appearance was among one of the highlights at the finale of the Hennessy Artistry concert tour at Cipriani.
The Hennessy Artistry Series entry was indeed the hottest and one of the most difficult to obtain. Fans and media that were lucky enough to get inside were not disappointed but all wasn’t lost for those unable to attend. Hennessy offered a live stream of the concert through UStream while several artists and guests gave a play-by-play on Twitter.
Before the concert kicked off, the audience had the opportunity to mingle and enjoy an amazing spread of food and Hennessy’s signature cocktails to the sounds of the legendary DJ D-Nice.
The Hennessy Artistry Finale was all it was built up to be, with appearances by Q-Tip, The Roots, Mike Posner, Eve, Erykah Badu, Mary J. Blige, D-Nice and Mr. Biggs himself: Ron Isley.
Check out more photos from the event here.