On Tuedsay, October 26th, 2010, Lord and Taylor unvelied the new look of their 5th Avenue store with a huge opening party expanding the entire department store! Each floor was jam-packed with music, cocktails, food, fun activities – and tons of merchandise to drool over and plan your next shopping trip.
Outside on the street, L&T was getting the attention of everyone wandering down 5th Avenue with a raucous band and fabulously dressed stilt walkers. Walking in, the first floor of a department store is usually chaotic with women scrambling around trying on fragrances and cosmetics, but with the opening we had the added bonus of champagne flowing freely and everyone madly scrambling for a glass. DJ Sky Nellor took the booth with aerial dancers performed overhead.
There was a spokeswoman guarding a fishbowl full of gold keys. She gathered groups around and explained that there were different locked boxes on each floor, each with a different prize. What a clever method of a giveaway, ensuring that eveyone checks out each floor! There were great prizes including a night out on the town at a Broadway show, a guitar signed by Taylor Swift, and a $1,000 shopping spree to Lord & Taylor!
I head up to the second floor to get my hands on specially mixed cocktails mixed by Pegu Club and hor d’oeuvres catered by Richard Cardona of La Vida Cafe. Continuing up to the third floor was the 20-piece Latin Jazz Band from the New Brunswick Public School, where we could listen to energetic music while having our future read by a fortune teller.
On the fourth floor, there were five or six Parsons students practicing their sketching on you with fantastic fashion sketches! I thought they were super cool and went to get one – but unfortunately, mine turned out… less than desireable. (Do I really look that terrible??! Oh lord…) I tried not to show disappointment, but seriously – everyone else’s looked much better.
On the fifth floor, more champagne flowed courtesy of Ralph Lauren, and MS4 Keyboard Emsemble and the Martin Center for the Arts Legacy Band performed. Jumping up to the ninth floor, I got a Swarovsky crystal tattoo of a lovely red flower. As high school prom as this is, I kinda really love it and have been trying to preserve it for as long as possible. They should come up with a permanent version!
Godiva was giving out truffles and their individually wrapped “gems,” which went nicely with all the Christmas decorations already up, while Black Violin and a live band performed. Electric violins seem to be all the rage now at every event.
On the 10th and final floor, the cocktail bar was provided by Perry Ellis, and Stella Artois was a-plenty at the Anheuser Busch Beer Garden, pairing nicely with Sigmund pretzles and other ballpark food like mini hot dogs, burgers, and chips. Also on the floor was the VH1 Classic Behind the Music Lounge.
I was stuffing my face when Gossip Girl’s Jessica Szohr walked by. She went over to listen attentively to the Morse Fellow Clarinet Trio, who were three adorble (if not slightly nervous) boys that performed wonderfully.
As reported by Niteside, Szohr talked about her new indie flick, “Art Machine.” Like Vanessa in Gossip Girl, she’s playing Bohemian Brooklynite in the film directed by Doug Karr. Ciara also made a guest appearance made a guest appearance, and chatted about working with Usher and how she would love to collaborate with Drake and Janet Jackson.
It was a fabulous night of fashion coupled with food, drinks, music, and fun activities. We’ll be back for some more shopping!