Can you believe it’s already November??  With the chill in the air, it makes us long for the spring time again.  New York & Company took us forward to Spring 2011 to give us a preview of what we can look forward to.

On Wednesday, October 20th, 2010 in the new SoHi Trump Soho Penthouse, NY&Co held a private preview displaying their collection among fresh cut flowers adorning the walls.

 

To go along with the wall of flowers were great floral prints and flowy feminine ruffles.  Dresses were a-plenty in the collection, and this was just a small taste of all that they’re planning to offer.

Women like to see versatility in their wardrobe, which is why NY&Co is becoming a one-stop shop for all your clothing needs, from going to work and looking sharp in front of your boss, to post-work happy hours and going out with friends. 

Note the kick-ass trench coat!!  Let me tell you now that I’m going to pick that up once it hit stores.

 

 

Here in the group shot are the brains behind the operation, including the design team, the PR director Marielle Gelber, and Greg Scott, the President.

 

 

Be sure to check out the gallery below with photos from NY&Co.  If you can’t wait for the Spring 2011 collection, be sure to head to stores or online for their Holiday collection out now!   Their fun assortment of sweaters and cardigans are sure to keep you warm, and you can get a head start and shop for your holiday party dresses.

Yours,
Von