If Jose Cuervo was trying to prove that they know how to throw a fun party, then I would say they were very successful at last night’s Subterraneo event.
Held at SIR Stage 37 in Chelsea, the New York leg of their 20 city national tour was free and open to the public on a first-come first-served basis. The invitation link was launched earlier this week on select websites, including our friends over at Thrillist. Only 200 spots were available and within a few hours the guest list was full and the link was closed!
Though the invitation gave covert hints about what to expect with its macabre theme (candles, skulls and flowers), there were few details included…which made it all the more intriguing. All we knew was that DJ David Berrie would provide the sounds and Trad would provide the complimentary cocktails using Jose Cuervo Tradicional Silver and Gold tequila.
The party started promptly at 10pm, but the invitation suggested arriving early to better guarantee admission. By 9:30pm, the line was already approaching the end of the street corner! Guests were given a wristband with 4 drink tickets and were greeted at the door by the Jose girls, all dressed in Dia de los Muertos costumes with their faces painted in various skeletal themes. To get inside the lounge you had to walk down a dark entryway, lit only with flickering tea lights and lined with skulls, flowers, and Mexican pottery.
The loft space was decked out in eerie lighting and a giant skull ice sculpture. Two large bars flanked each side of the stage, where dancers entertained the crowd in their day-glow skeleton black bodysuits. The screen behind the stage flickered with a haunting image of a woman’s painted face, whose eyes moved around the room watching over the debauchery.
Servers dressed in all black circulated the room with trays of yummy bites that went right along with the Day of the Dead celebration theme. There were miniature versions of empanadas, fish tacos, quesadillas and spicy chicken skewers for guests to munch on while drinking signature cocktails like the Palomas, Vampiro margaritas, and the Diablo.
Body artists Anna Muslimova and Elisabeth Belomlinsky and crew had ladies (and a few brave men!) lined up to be face painted and get into the festivities. Once partygoers loosened up from several drinks, the DJ turned up the music and switched gears on the sound. People began to dance and pose for pictures with the giant 12-foot skeleton stilt walkers that were floating through the crowd. The revelry hit its high point at 1am, just as the lights came on and the doors opened for everyone to make a mass exit. Another day, another party. Gracias, Jose Cuervo!