Modular, by definition, refers to something constructed with standardized units or dimensions allowing flexibility and variety in use. Module R, the latest pop-up store and brand brought to us by the fine folks at A.R.T., takes the concept and redefines it with a visionary cutting-edge. Owned by husband & wife duo, Donald and Gaby Rattner (who are brilliant artists themselves), the venue is a showcase for artwork and creatively practical items that can be manipulated in a variety of ways.  Thus, each piece is a creative collaboration between the artist who had the idea and the person who takes it home, proving there’s no limit to true, modern inspiration.

On Friday, the doors opened to the public in celebration of the fun spirit of Module R (with such a cheeky name, it’s really no surprise) and the fun spirit of the holidays.  Visitors were greeted with bubbling Prosecco, mini cupcakes by Downtown Atlantic (which guests were free to manipulate with any style of munching), and graphically gorgeous hand-made Cibelli’s truffles that were as palate pleasing as they were eye candy (no pun intended).

The celebration vibe was in full swing at the downtown Brooklyn shop, as stylish shoppers of every age indulged their creative curiosity at their marvelous modular  findings. From furniture pieces to wine racks and dishware, Module R brings modern chic and futuristic fun to all of its products.  I also adored A.R.T.‘s fully-customizable fine art collection (featuring the work of Don Rattner), which had a bold elegance and whimsical quality that really captures the imagination.

Living the urban lifestyle, we New Yorkers live a constant challenge of trying to fit our big lives into small apartments.  Thanks to Module R and A.R.T., we can do it with grace and panache!

– Ava Fedorov

The store is set to run through January 9th.

A.R.T. | Module R
400 Atlantic Avenue, Brooklyn
(between Bond & Hoyt)
718-360-9304

Store Hours:
Wednesday – Sunday, 11am – 7pm

Photographs in gallery by Socially Superlative writer Ava Fedorov.

For more photos, visit here. For sample list of products sold in store, visit here.