Right across the main Fashion Week area at the Lincoln Center is a lesser known building which is still part of the art dedicated complex; the David Rubenstein Atrium at Lincoln Center where Concept Korea III was held on February 15th.

The Korean Republic sponsored fashion event presenting top South Koreans designers and entitled  Cultural Treasures is inspired by the country’s heritage. A panel constituted of New York and Korea fashion experts narrowed the 40 original designers to the lucky four to present their collection at this second year of Concept Korea: Doho, General Idea, Lie sang bong Paris, Steve J & Yoni P. The showcase’s goal  being naturally to promote Korean culture and the richness of its talent in fashion in the Western market and to expand its reach through American buyers, retailers and press.


Valerie Steele, famed director of the Museum at FIT,curated the event and pointed out that  “Contemporary Korean culture is really vibrant and much more multi-faceted than we know in the West.” The four collections showed that evening perfectly illustrated this idea of variety as each was very distinct. Lie Sang Bong whose designs have been worn by Lady Gaga and Rihanna introduced a chic nature inspired collection in neutral tones and Doho showed a few feminine and luxurious pieces with a touch of rustic feel.

Hipper and funkier vibe was present one the General Idea and the Steve J & Yoni P platforms. High in colors the sporty men for the outdoor line by General Idea seem to put the models on a good mood as they started some impromptu dance and looked like they were enjoying themselves- probably because each look appeared quite comfortable. As for the women line by Steve J & Yoni P, it was much less colorful but featured fun fabrics for a cool style perfect to party downtown.

Sabrina Bailly