New York & Company held their Fall 2011 preview at Milk Studios in the Meatpacking District of New York City. The space was decorated very modernly with the design concept that “every sidewalk a runway.” The designs featured saturated satins, neutral knits, and a great design concepts.
My favorite design concept was the Cape Trench which combines, quite literally, a trench coat and a cape. The classic silhouette of both combined looks like it’s been in existence forever. The other outerwear trend I loved was the long grey coat sith ruffle detailing running along the jacket from top to bottom turning a plain neutral coat to a piece that will instantly become a signature piece.
It was also great speaking with Eran Cohen, Executive Vice President and Chief Marketing Manager about the new design concepts. Cohen says, “We got a bit away from our core concepts and we are bringing it back to classic styles.” Cohen, myself and Michele Parsons, Executive Vice President of Merchandising began to speak about the cuts of their trousers. I learned that their Tall and Petite trousers are not solely mad longer or shorter but the cuts are slightly larger or smaller in other fit areas, respectively.
Another style I enjoyed was a the flutter style collar of a satiny robin’s egg blue top with full sleeve and ruffle detailing. New York & Company is definitely channeling the 70’s with a salmon paisley print dress that was paired with a classic floppy hat.
New York & Company has been on my radar for a while, especially because their sizing runs up to a size 18, now I think I’m officially in lust.
In between gushing over the colors, patterns and styling of the clothing I was being treated to the sounds of DJ Reach.
I am now looking forward to Fall, we can skip summer….
– Melissa Davis
See more photos taken by yours truly at The Fat Apple, NYC – Photos