Socially Superlative team was invted to come partake in a private tasting of The Soft Serve Fruit Co (formerly named ‘Simply Peeled’) at their Third Avenue location on the Upper East Side. 

Relaunching with a new name , logo, and branching out to several new locations – including the Hamptons and one opening in Union Square this coming June – Soft Serve is back and better than ever!  Daniel Karsevar, President of The Soft Serve Fruit Co commented, “We felt that The Soft Serve Fruit Co was the perfect name to communicate the great tasting, guilt free nature of our brand.”



The Soft Serve Fruit Co offers all natural seasonal fruit varieties such as banana, mango, strawberry and pear (flavors change seasonally) and a large selection of Sundaes and Smoothies as well.  They also have just introduced a gourmet Pretzel Cone which I’m sure kids and adults will enjoy!  I got to taste all four flavors (banana was my favorite!); it was so delicious it’s hard to believe that all the varieties and flavors contain less than 90 calories per 3.5oz cup serving! 

Also what makes them stand apart are the ingredients, which customers will be happy to know that Soft Serve Fruit is made from all natural fruit and consists of only three ingredients:  real fruit, filtered water and a touch of organic cane sugar. It is 100% natural and free of gluten and dairy. 



There are also 24 toppings to choose from ranging from organic cereals, to a variety of fruits, and if you have a sweet tooth you can top it off with chocolate chips or honey!

There was also a mixoloigst, Rael Petit, on hand to mix delicious summer cocktails!



The Soft Serve Fruit Co delivers and also caters for any private or corporate events! So if you’re ever in the mood for something sweet be sure to stop by any of The Soft Serve Fruit Co locations in New York.

– Tranika

The Soft Serve Fruit Co is letting us give away a $20 gift card to one lucky Socially Superlative reader!  Email with the subject line “Soft Serve Fruit Coby Wednesday, June 1st for your chance to win some refreshing treats for what’s sure to be a hot summer!  Winner must provide mailing address upon confirmation.



The Soft Serve Fruit Co
1371 3rd Avenue
New York, NY 10075
(212) 794-2200