Step away from the bagel counter,  and take a pass on the grease-laden McHeartattack from your nearby fast food joint.  There’s a new breakfast in town!  SUBWAY introduces their new breakfast menu at a price point that will make you do a double take.  For just three bucks, you get a 6” custom made breakfast sandwich and a coffee.  The best part is that they offer a plethora of guilt-free toppings that will help you keep up those fitness resolutions you made back in January (you remember those, right?).

To help promote their new breakfast offerings, SUBWAY invited a select group of media writers to attend an all-expenses-paid event hosted by none other than Food Network star, Chef Robert Irvine.  The morning kicked off in Times Square with a public battle between Chef Robert and lucky audience members who were picked out of the crowd to build the best breakfast sandwich based on presentation, flavor combination, and selected theme.

Guest judges included Subway franchise owners and their iconic spokesman, Jared Fogle.  You remember that he lost 245 pounds eating Subway sandwiches, right?



Yours truly went up against the muscular British chef and failed miserably in the “Red, White, and Blue” theme category.  Since Chef Irvine is a 25 year culinary veteran, the loss didn’t sting too badly, and he was a great sport by letting me cheat a little at the end!  I can still say that my sandwich was delicious, since I had the assistance of Subway’s corporate Executive Chef, Chris Martone.  It was almost overwhelming to create a masterpiece in 60 seconds with SO MANY topping choices!  Chef Martone has vastly expanded the menu over the years to compete with a growing market of foodies who want a gourmet experience.  Subway now even offers avocado, which makes for a very healthy alternative to traditional fast food chains.



After an exciting morning battling Chef Robert, audience members were generously given $50 SUBWAY gift cards to encourage us to stop by the nearest franchise and try the new breakfast menu.

You can cash in on the hookup, too!  SUBWAY is offering one lucky reader a $50 SUBWAY gift card to experiment with the many flavors and combinations they have to offer.  Comment on our Facebook page, tweet us (@Soc_Superlative) or email with the subject “SUBWAY Breakfast” by Sunday, June 5th, 2011, and tell us why you deserve to win!  Each action gives you an additional entry!


Create your own flavorful breakfast sandwich through the Breakfast Battle tab on Facebook and SUBWAY will select 10 winners who will receive free breakfast for a year.