Hamptons Magazine’s Annual Clambake on Sunday, July 17th, 2011 at the Montauk Yacht Club proved (yet again) that Niche Media consistently throws flawless parties!   The entire event was designed by the visionary Kenny Davis, with East Enders being treated to beats from DJ Chris Bachman as well as crooning by up-and-coming artist Matt White.



Upon arrival to the white tent overlooking a picture perfect harbor scene, there were sponsor booths galore handing out everything from flip flops (Bonobos) to straw fedora hats (10 Cane Rum) to nautical themed tote bags (BMW).  I can’t imagine that it’s hard to find vendors who want to participate, seeing as the Niche Media empire reaches New York’s most discerning demographic and its readers represent the best of Hamptons’ elite.



For those who wanted to relax in the shade, there were luxurious canopied daybeds scattered around the pool or even a cool circular Extremis lounge for celebrity guests like Beth Ostrosky, Katie Lee, Dina Lohan and Star Jones.  Niche royalty were well-represented with emperor Jason Binn and wife Haley (who had just arrived back in NY after attending a wedding the night before), publisher Debra Halpert,and Editor-in-Chief Samantha Yanks.



Savory clambake fare including stuffed lobster, corn on the cob, roasted potatoes and steamed mussels were provided courtesy of Carlyle On The Green and Montauk Yacht Club.   Miniature cupcakes and classic fruit cobblers from Magnolia Bakery indulged us in a sweet tooth’s happy ending.  Lifestyle booths by Talon Air and Open Skies educated us all in how to live the good life, while well-heeled guests floated around the lawn taking in all the sights and sounds.  TuiLifestyle also created a plush lounge area featuring furnishings by Nova Studios and Dodds & Eder so that everyone could kick back while watching the night play out before their eyes.



Santa Barbara Collection, Xante, Pisco Porton and Vita Coco were on hand to keep everyone hydrated under the summer sun as guests enjoyed mini golf and a pop-up casino by Mohegan Sun Resort & Casino.  Yours truly started out with $400 in chips and managed to walk away from the table with over $11,000 in winnings!  … Too bad it was just for fun.



At the end of the night it was difficult to tear ourselves away from the celebration, as a weekend full of revelry came to a close.  The beautiful people retreated back to their Hamptons cottages, or even stumbled to their hotel rooms at Montauk Yacht Club.  The rest of us headed back to the city with visions of grand parties in our heads and dreamed of next weekend’s mischief.

Here’s to the next half of summer!