Last Wednesday, Macy’s continued their tradition of bringing high fashion to the masses with the launch of their latest Impulse brand collaboration featuring famed designer Giambattista Valli.  Hosted by Paper Magazine with the ubiquitous Mickey Boardman overseeing the festivities, there was plenty of champagne to go around and beats from DJ Harley Viera-Newton to entertain shoppers.

Fashionistas including model/actress Olivia Palermo were on hand to celebrate the Italian creator who got his humble start in Rome as a fashion show planner who worked his way through the ranks of Fendi, Krizia, and House of (Emanual) Ungaro.  Valli left Ungaro in 2004 and began creating his own line for famous faces such as Penelope Cruz, Victoria Beckham, and Lauren Santo Domingo.

The collection marks the fourth collaboration for Macy’s Impulse brand with famous designers, and the first-ever affordable collection from Valli.  With 37 pieces ranging from $50 – $150 in price and sizes 0-12, there is a definite theme of sexy leopard print and short hemlines across the board.  Several chic party dresses (modeled by none other than supermodel offspring Chanel Iman at the launch party) promise to spice up your holiday wardrobe, so get the goods at Macy’s before the “magic” is gone!



Additional photos via Red Carpet Fashion Awards and Fashionista