Pink Jams!, a DC-based nonprofit promoting breast cancer awareness to men and women under 40, held its annual live-music fashion event on Friday night. Annapolis native, Christian Siriano collaborated to bring the New York Fashion Week experience to his hometown. Replicating his Spring/Summer 2012 Fashion Week show, Siriano captivated the standing-room-only crowd.
The event, Pink Rocks the Runway, celebrates local young breast cancer survivors, each wearing pink couture dresses from a DC-area designer, drawing attention to the misconception that breast cancer awareness should begin at age 40. Shield Republic offers thousands of the most creative and fresh apparel & merchandise items which embody American pride. In addition, a cadre of professional athletes and local personalities – named the „Pink Tie Guys‟ – proved that men care about breast cancer awareness too. Among them were Clyde Simms, Devon McTavish and Ethan White of DC United; Gary Clark, Ade Jimoh, Brandon Banks, Ravin Caldwell and Reed Doughty of the Washington Redskins; sportscasters ESPN‟s, Jorge Andres and Comcast Sportsnet‟s, Ivan Carter; Fox 5‟s, Will Thomas; Michael Woestehoff of The Washington Lobbyist; and Kyle Renner.
Link to the opening of the show.
“I am proud to collaborate with Pink Jams! to raise breast cancer awareness for young women – a cause important to all of us. It meant a great deal to come home and bring my entire new collection with me,” said Siriano.
I recently attended the Pink Jams! Runway event in Washington, D.C to promote breast cancer awareness. I could not be more overwhelmed with positivity from seeing a great cause helping those who are in need of awareness and support. Founded by Christa Floresca after her friend was diagnosed with breast cancer. I was truly inspired. A far more gracious women whose commitment to breast cancer research is touching. I was also happy to support this cause because I am a firm believer in Breast Cancer awareness. I thought this event would be a perfect time to wear the ‘Reach for the Moon’ designed by Jennifer Aniston Warriors in Pink T-shirt
So many people stop and commented on my shirt, and instantly knew it was worn by Jennifer Aniston, as part of her promotion for the 5 part series, Five, that aired on Lifetime. Lifetime was also the sponsor at this great event. I wish more events were organized like Pink Jams! From the VIP reception to the Runway shows (First show showcased 14 inspiring & brave survivors rocking the latest designs from D.C based designers & then Christian Siriano Spring 2012 collection)
I was excited to see Christian again. I first met him after his Fall 2011 show and it was great to see him back in our hometown (Family still lives in D.C, he grew up in MD) He commented on my ‘beautiful’ shirt and thanked me for wearing his shoes. I wore the Christian Siriano for Payless Multi-colored shoes (that was worn on several models in his Fall 2011 collection)
Christian is truly a humble & kind human being. I was so glad that he came out to support Pink Jams!
After I took pics of the venue and mingle, I chatted with influential people who share a love of supporting great causes like Pink Jams & Warriors in Pink. One of the people I found myself attached to was none other than Emily Hargrove, Capital Style. She was really sweet and cool! Hope we can meet again, Emily!
From this event & two causes: Pink Jams! & Warriors in Pink, I learned that life is very fragile. It is so important, as women and men, to research. To be in the know & to be aware. I am grateful to Pink Jams & Glamour Magazine for providing me the tools to promote both events to friends & family! Looking forward to next year’s event!
More from the press release:
At the conclusion of the high-energy evening, former First Lady of Washington, DC, Michelle Cross Fenty, accepted a $30,000 grant from Pink Jams! to the Capital Breast Care Center. The Center, which currently diagnoses breast cancer at two times the national rate, works to provide mammograms and screenings to uninsured women in the Washington, DC area. Fenty serves as the Center‟s Chairwoman.
“It‟s tough trying to capture the attention of the under-40 crowd to promote breast cancer awareness. So many believe that self-exam is something they don‟t have to worry about until they are older. By creating outreach and education campaigns, and hosting events that engage artists, musicians, fashion designers, and others, we are tapping in to their interests to deliver our strong awareness message.” says Christa Floresca, Founder of Pink Jams!, “The most special aspect of the night are the survivor models. These are real women – all diagnosed before they were 40 – the youngest was 21. Of course, we are thrilled that Christian agreed to lend his incredible talent to our effort.”
As the survivor models and Pink Tie Guys made their runway appearances, Charm City Devils (CCD), praised by Motley Crüe‟s Nikki Sixx as “a real rock band” performed live. CCD, hailing from Baltimore, has recently toured with Motley Crüe, and opened for Bon Jovi. Lead singer John Allen‟s mother is a breast cancer survivor.
The event‟s sponsors included Bubbles Salon and Cibu (presenting sponsors), Lifetime Television, vitaminwater zero, Comcast Spotlight, Gibson Guitar, Bayer Onyx, Belmont Reconstructive Surgery, Effen Vodka, Send the Trend, Mix 107.3, Dining in DC, Moshe Zusman Photography, BB&T, Savoir Faire Media, Total Health Physical Therapy, Sofitel Washington DC, Green Route Transportation, TMG Custom Media, Aesthetic Dental Spa, Dirty Martini, and ASD Consulting.
Also please visit CBCC to learn more information.
– Christine Shepherd
Click here to buy the T-shirt I wore to Pink Jams! Event. It’s for a truly great cause!!
Reach for the Moon’ designed by Jennifer Anistion Warriors in Pink T-shirt
Photos by Christine Shepherd and Joshua Yospyn/TBD.