Don’t forget to get your tickets to the 2012 Beer, Bourbon and BBQ FestivalWe had an amazing time last year and already can’t wait to stick our faces in some pork and booze.


The 2012 Beer, Bourbon and BBQ Festival

sponsored by the Trigger Agency

Down-home, Southern-friend, good times. Beer, Bourbon, Barbeque, Bacon & more!

Saturday, January 28, 2012

Two sessions: Noon-4pm 5:30-9:30pm

LA Venue 608 West 28th Street (between 11th & 28th)

Squeal Like a Pig!  The Beer, Bourbon & BBQ Festival returns to the Big Apple for a third year in a row!

The Third Annual Beer, Bourbon & BBQ Festival, produced by The Trigger Agency, is returning to Manhattan for a third year in a row to LA.VENUE& THE TUNNEL at 608 West 28th Street (between 11th & 28th) in West Chelsea on January 28, 2012.

The all-you-care-to-taste extravaganza is being held in two sessions: The Bacon Session from Noon – 4pm and The Whole Hog Session from 5:30pm – 9:30pm.

All ticket holders will receive a souvenir glass to sample over 60 beers and 40 bourbons while enjoying bluegrass music and seminars from Bourbon Master Distillers, Master Brewers from Internationally renowned breweries and Pitmasters from the South.  Guests will enjoy tasting all types of barbecue, Southern cuisine and lots of bacon.

“This is our third year in Manhattan and we love it!! Every year the participants out-do themselves with the food and drink and our guests keep us pushing the envelope of pork-ability.   This year we will have a record number of restaurants participating, we are serving up the most whole hogs we’ve ever prepared and we’ve even added a firkin cellar for specialty cask beers.” says Greg Nivens, President of the Trigger Agency.

“Yeehaw, Ellie May – the Hillbillies are going to West Chelsea!  This year – we are even going to host a BBQ Bean eating contest! “

Along with the vast food, spirits and beer tastings, attendees will havelots of other great activities at the event.  The Tasting Theater will feature tasting classes and seminars on various topics. To date, Harlen Wheatley, Master Distiller for Buffalo Trace, Chris Mattera, Master Butcher from Sausage Craft, Gable Erenzo, Master Distiller for Tuthilltown, Rob Robillard, Master Distiller for Cabin Fever Maple Whiskey, NC Pitmaster Bill Eason from Lil’ Red Pig and MD Pitmaster Steve Klobitis of Kloby’s Smokehouse and Brand Ambassadors from Angel’s Envy and Makers Mark are all slated to speak.

Past the Tasting Theater, guests can enjoy some fantastic bluegrass on the mainstage, meet the Daisy Dukes and Boots girls or watch as tradesmen make hand-rolled cigarson-site.  There will be other exhibits including hot sauces, BBQ sauces, brewerania and other food items.

Ticket Options for ages 21 +:

Grand Poobah All Access Specialty Tasting Ticket (only 100 available)

Valid from noon-9:30 p.m. $165.00

Souvenir glass, lanyard, hat, unlimited sampling of beer, bourbon, food, and admission to specialtasting seminar/class by festival founder Greg Nivens & special guests in Tasting Theater.

The Bacon Session 1 – Tickets are $95.00

Valid from Noon-4:00 p.m.

Unlimited samplings ofbeer, bourbon, food tastings, and bacon dishes.

The Whole Hog – Session 2 – Tickets are $95.00

Valid from:  5:30 p.m.-9:30 p.m.

Unlimited samplings of beer,bourbon, food tastings, and three pulled pork BBQ tapas plates with fixin’s.

For more information onpurchasing tickets for the Beer, Bourbon & BBQ Festival, please visit www.BeerAndBourbon.comor call 800-830-3976.

About The Trigger Agency

The Trigger Agency is a full-service event and promotional marketing firm based in Baltimore, Maryland.  The company creates and executes unique brand building experiences and promotional events that captivate audiences through all senses. Trigger produces over 24 events annually, from New York to Tennessee.