Hipsters and fashionistas alike seemed to all get the memo that the Nylon Guys January Issue Release and Berocca Launch Party was the place to be on January 19th. Partygoers were greeted with a Berocca bevi upon entering the downstairs space at Bar Americano by women who wore short bob wigs in corresponding colors. The space also glowed with orange and green light as the DJs played a set that spanned multiple music genres.
For those that were not satiated with glorified vitamin water, specialty Belvedere cocktails were prepared for guests at the bar. The liquid courage was just what everyone needed to get in front of the black and white digital photobooth and utilize the props that were on hand for the occasion.
Amidst all the chaos and commotion of the party, something was still missing, the man of the hour, host Ewan McGregor. After migrating to the back of the venue to the uber exclusive Berocca Lounge, he was still nowhere to be found. After asking the hostess if Ewan would in fact be in attendance, we were notified that Ewan was at the dinner earlier that evening but was not coming to the after party. Tsk Tsk Nylon, false advertising! So our dreams of recreating scenes from Moulin Rouge would have to wait for another day.
We didn’t leave empty handed though. Berocca supplied everyone with goodie bags and were even smart enough to have products for both men and women. The bag was comprised of the Nylon Guys January Issue, Axe products for both sexes, a men’s razor, and a bag of Pop Chips that we proceeded to devour on our way home. Overall it was a thoroughly enjoyable NYC Thursday night.