In case you haven’t heard, Ne-Yo launched a new, delicious liquor with Malibu Rum.

Beginning this March and just in time for the warm summer celebrations and cocktail mixing, Malibu teamed up with Ne-Yo bringing you a new bottle: Malibu Red.

In Malibu Red, you still get the smooth flavor of coconut rum like in traditional Malibu, but with an added zest of fiery silver tequila.  Throw Ne-Yo into the mix and it makes it in a 70-proof bottle of absolute awesomeness.  He was dubbed the ‘Chief Creative Officer’ behind this, after all.

We had the pleasure of celebrating the launch of Malibu Red with Ne-Yo himself.  Last Wednesday, March 21st, we joined him at a private concert in Times Square’s Liberty Theater to indulge in some fiery tequila-laced rum.  We tried it in margarita form, with soda plus a twist, and even straight up – it all works in getting the night off to a great start.

Later on in the evening, Ne-Yo himself took to the stage – clad with his signature fedora and sunglasses – and played for us a few of  his greatest hits, including Closer, Miss Independent and Because of You.  Can we say swoon?

If you’re bummed about not seeing Ne-Yo perform, console yourself by picking up a bottle of Malibu Red and pretend you hear him serenading to you.


Photos by Socially Superlative and by Simon Russell for Malibu Red