GUAM Beauty Mud made its debut last night at the Roger Smith Hotel in their RS Pop+ Shop located at 501 Lexington Avenue. Italy’s number one best selling anti-cellulite product is finally available for anxious New Yorkers who have been waiting to get their hands on the all-natural magic mud for years.  The GUAM Beauty Mud staff treated a crowded room full of beauty professionals, editors, and enthusiasts to a wine and healthy snacks happy hour where the team demonstrated the mud’s effectiveness and shared the secrets of this luxurious product.

Discovered in Italy by Egidio Siena in the mid-eighties, GUAM Beauty Mud reduces the appearance of cellulite with visible results by using all-natural products, including seaweed and algae, and uses eco-friendly methods of production. It’s a best-seller because of the firming and cellulite reducing results. The entire product line is centered around a special seaweed that grows off the coast of France, where the ocean currents deposit a tremendous amount of vitamins and minerals, resulting in extremely nutrient-dense plants.

After years of conducting scientific research to perfect the product, GUAM Beauty Mud came to market in Italy and then took off like wildfire across Europe.  Many women swear by the mud, claiming that they see extraordinary results after just one application.  Distributed by Lacote USA, you can now try it here in the States and see the results for yourself.

During the debut event guests enjoyed noshing on healthy items like fruits, berries and Popchips, and sipped on white and red vintages from Wines by Wives.  This new celebrity wine club features Vicki Gunvalson and Tamra Barney from Real Housewives as spokeswomen. Attendees were given gift bag filled with Popchips, GUAM Beauty Mud samples, and Wines by Wives launch offers.

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