Bar III National Flea Market Fashion Invasion
This May, Bar lll will embark on a fashion invasion of the top vintage style bazaars across the nation, making stops in Los Angeles, Chicago, Denver and New York.
At each city, the brand will set-up a custom black and white tent offering passersby selects of RTW, Men’s, Jewelry and Home from its latest summer collection. The merchandise will be offered in a run of sizes for shoppers to try on. However model staffers will use iPads to ring up final purchases directly from Macys.com with free shipping. Customers who spend $100 or more will receive a limited-edition designer bar lll x fleabags tote.
Additionally, the brand has commissioned LA fashion maven, Aimee Song to travel with the brand and serve as the official bar lll at the flea ambassador! She will be on site to host fans and help them find their perfect bar III look and activate a digital challenge, #raisethebar, in which shoppers will be asked to “raise the bar” bar III offerings.
Bar lll at the flea:
Hester Street Fair, New York, NY / Saturday, May 5th
Green Flea, New York, NY /Sunday, May 6
Rose Bowl, Pasadena, CA /Sunday, May 13th
Randolph Street Market, Chicago, IL /Saturday, May 26th & Sunday, May 27th
Mile High Market, Denver, CO / Saturday, June 2nd & Sunday, June 3rd
Hester Street Fair, New York, NY / Saturday, June 9th
Green Flea, New York, NY /Sunday, June 10th
About Bar III
Launched in February 2011 it immediately became the anchor of Macy’s Impulse department, offering women’s and men’s fashion collections featuring trend-right, easy-to-style separates. The exclusive, contemporary label features a wide range of pixie dresses, flirty skirts, high-waist shorts and motorcycle jackets for her and sportswear and suits for him. Bar lll has grown from a modest fashion line into a lifestyle brand that now offers accessories and textiles with a passionate following.