Our friends at Stylecaster recently threw a party out east and invited us to check out the fun.  We can’t resist a good Hamptons invite, so we made a beeline to the backyard of Southampton Social Club to scope out the scene.  With sponsors like Moet Champagne and Dove Hair Care, it was bound to be a fun afternoon!

As the summer sun bakes our tresses this outdoor season, it is critical to take care of your hair every day to keep it in tiptop shape.  Enter the new line of Dove Hair Therapy products, with an arsenal of goodies to help you protect and nourish your mane.

Featuring a pop-up beauty and braid bar, partygoers could stop by for a fancy new hairstyle from onsite stylists and even get a limited edition ‘Style to the People’ tote bag chock full of Dove products like shampoo, conditioners, hairspray, and more.  (No seriously, we never need to hit the Duane Reade again this summer for haircare stuff!)  All of the products smell amazing and remind us of summer, so you can bet we’ll be buying more come wintertime!

While our favorite SSC bartender Fernando doled out glasses of Moet champagne to keep us cool, the Stylecaster crew – including CEO Ari Goldberg – filled water guns with Belvedere Vodka and played boozy waterfight.  Later in the afternoon they kept the whimsical atmosphere going with raucous game of water balloon toss.

All of the fun was soundtracked by the ubiquitous DJ KISS, who is at more parties than any NY socialite.  Her playlist always includes the best of the 80s mixed with every great dance song you can think of.  We heart DJ KISS!

Folksy boy band Geographer also took a turn at the musical entertainment with a quick set on the lawn, while guests danced barefoot in the grass.  Oh, how hipster!  Other party extras included custom nail art by Nail Rock and a craft table featuring DIY friendship bracelets (yes, they are back in vogue) from ISpyDIY.

Thank you Stylecaster and Dove Hair Care for showing us a good time and stocking our beauty cabinet!



Photos: Jacki Clifford for Stylecaster and via