The 2012 Long Island Hospitality Ball surpassed last year’s inaugural event raising over $220,000 for the American Cancer Society. On June 18, Crest Hollow Country Club in Woodbury hosted more than 2,000 attendees and nearly 200 sponsors (consisting of the region’s top restaurants, beverage brands, nightclubs, hotels and catering halls) to raise funds and celebrate “New Year’s Eve” for the hospitality industry.

Continuing at the heart of the affair in 2012 is Keith Hart, who is best known for his eponymous marketing agency on New York’s nightlife and entertainment scene. Hart’s private battle with cancer, now in remission, inspired him to go public with his mission and rally the industry to join the fight against cancer.

Besito Restaurant provided the ceviche tasting for guests.

Loafers Bakery supplied the sweet treats.

“People in the hospitality business can be the most generous of any other. We are united by this event, to work hard together and as one industry, to fight this deadly disease,” says Hart.

In the spirit of generosity, three Long Island hospitality industry peers were honored for their achievements:

Anthony “Tony” Greco, a 40-year hospitality industry veteran and owner of York Grill in Manhattan who is best known for directing operations of premier nightspots in New York City.


Steve Haweeli, founder and president of WordHampton Public Relations, the region’s number one hospitality PR firm.

Larry Romer, a 30-year veteran of the beverage industry, who since 2004 has overseen the spirits business for Southern Wine & Spirits of New York.

Newsday called the 2011 inaugural event “one of the largest fundraising events…to raise money to battle cancer.” The night of sensory delights was a huge success and surpassed the inaugural event in both attendance and fundraising for American Cancer Society.

Congratulations to all of the people in the hospitality industry who made this night such a huge success!



Photos courtesy of Tara Berkoski, WordHampton PR