The Spring 2013 fashion show for Abbey Dawn by Avril Lavigne at the Style360 suite in the Altman Building featured the usual array of tees, shorts, skinny pants,  dresses and platforms adorned with skulls, studs and anchors.

Like last year, the show also featured Avril Lavigne’s ex’s sister, Kylie Jenner, who opened and closed the show. Kendall Jenner cheered her sister on and snapped photos from the front row accompanied by Jonathan Cheban (The Spin Crowd). Rob Kardashian’s ex, Adrienne Bailon, was also in attendance.

The surprising additions to the show were shirts with very clear profanity, like the shirt emblazoned with the words, “I f***ing love you b****,” which you probably won’t see in Kohl’s.


Also in the suite were displays by Inglot, STOLi Salted Karamel, Java Monster, Salon Grafix, Think Thin Bars, and Just Dance 4, where guests were invited to try out their dancing skills. Attendees were treated to swag bags with Think Thin Bars, Mean Bean drinks, Abbey Dawn branded bags and iPhone covers, Inglot makeup, Skullcandy earbuds and Salon Grafix hairspray .

– Stephanie C.

Photos via Huffington Post and Just Jared and by Stephanie Carino and Leslie Woodruff for Socially Superlative

Check out the video from the show!