Editors from all around celebrated the launch of J.Lindeberg Bi-Annual Book Launch VII shot by Peter Lindebergh, in addition to many noteworthy VIPs including Michael del Zotto, NY Ranger; Carl Hagelin, NY Ranger; Stefan Engstrom, CEO & Global Brand Director for J.Lindeberg; Jorgen Ringstrand, Creative Director and Photographer; and Eric Benet.

The event was also for J.Lindeberg’s Spring 2013 Men’s and Women’s presentation! Both events took place at Pier 59.


The company showed design director Jessy Heuvelink‘s collection first on the runway during Stockholm fashion week (the line’s home base), flew a selection of it to New York for a presentation here, and will ship the whole lot to Shanghai in the coming weeks for another outing. “We want to really establish ourselves as a Scandinavian fashion house,” said CEO Stefan Engström.

The collection on show was inspired by the idea of “Sweden from above”—the view of the Scandinavian landscape as seen by air.

My favorite looks are below:

– Christine Shepherd

Info via Style.com. Photos from Christina McDonald/HL Group