Hot tresses met up with haute dresses on September 12th when haircare line, RUSK, took its cutting-edge style to Nolcha Fashion Week.
The edgy brand—known for its artistic approach to hair styling—was the presenting sponsor for NYFW’s widely recognized showcase for indie designers. With four events taking place throughout the day, RUSK’s style team, led by Artistic Director Gerard Caruso, provided the fussy ponytails and golden locks for all 13 of Nolcha’s runway shows.
I attended the 4:00 p.m. runway presentation, which included looks from Baruni, Gulschachereli, Angelys Balek, and M.N. Aloush. The show started at least a half hour behind schedule, but the standard NYFW photo booth (which, by the way, never gets old) and complimentary shots of 1800’s coconut tequila easily made up for the wait. Not to be outdone, Captain Morgan set up a bar in the back of the welcome lounge with an assortment of cocktail samplers. Another cool addition was the Brightbox secure phone-charging station set up for guests to use, so I got to power up my iPhone while mingling and waiting to be seated.
The show started with Baruni’s collection of ten looks, ranging from flirty cocktail dresses to edgy eveningwear. The best part of the show was the designer’s mix of textures and bold colors – notably orange, purple, and teal – to add flair to otherwise traditional fabrics.
Next, Gulschachereli’s show was a striking contrast from Baruni’s pretty and classic looks. The designer also used shades of orange and turquoise, but this time they were met with body-hugging silhouettes, cutout backs, and a deliberate incorporation of strategic piping and nontraditional seams. Gulschachereli’s standout piece was a mixed-fabric gown in champagne, which had a split that was just barely appropriate for the black-tie occasion the dress called for. It was my favorite piece of the day.
Designer Angelys Balek showed us that lace and floral can be both pretty and edgy at the same time. Her use of florescent colors and unexpected fabrics gave her ’60s throwbacks a sexy and modern appeal.
M.N. Aloush closed the show, but not before reminding us that Halloween is just around the corner… and there is no reason why we should sacrifice style for the sake of dressing up. So it wasn’t a surprise when her models strut the runway wearing Catwoman masks and an assortment of sheer-lace and satin-floral capes. Aside from the costumey-ness of the show, there were a few pieces that I coveted: nearly every skirt in the collection.
Some familiar faces in the front row included Jerseylicious couple Willie Juice and Krystle Couso, who tweeted her favorite looks during the show.
Photos via AMP3 PR