Going to a boring holiday party? Spice it up and be the life of the party by bringing a festive bottle of Campari to lighten the mood! Launched this month, it is the perfect holiday gift item in this Limited Edition Art Label bottle.
“The Limited Edition 2012 label is a tribute to the original ‘Spiritello,’ created beautifully by Leonetto Cappiello, a true milestone in Campari’s history of celebrating art and now permanently exhibited at the Galleria Campari,” said Andrea Conzonato, Chief Marketing Officer, Gruppo Campari. “The intention of the Limited Edition label is to pay homage to the heritage of the Campari brand, and celebrate it in a fresh and original way.”
The sophisticated design features a contemporary reinterpretation of Leonetto Cappiello‘s iconic Spiritello advertising poster, paying homage to his original 1921 artwork. It has been updated by Ugo Nespolo for a modern and striking take: a festive, red-clad goblin set amid a spiraling orange rind is a conversation starter, especially with its new backdrop of abstract geometric shapes in vibrant shade of blue and beige.
“Having worked closely with Campari for a number of years, I have a comprehensive and deep understanding of the brand and its values,” said Nespolo. “As such, I’m obviously very familiar with the legendary ‘Spiritello’ design, and it’s a real honor for me to be asked to create a new interpretation of this beautiful artwork, originally created by such a celebrated artist.”
The original artwork by Cappiello, commissioned by Davide Campari in 1921, is displayed at Galleria Campari, a stunning art gallery in Milan that showcases the heritage of the Campari brand through modern and contemporary art, dating from 1860 to the present day. Nespolo’s adaptation of “Spiritello” will also be going on display in Galleria Campari’s Hall of Fame, alongside a series of other classic Campari artworks from the last century.
Priced at a suggest retail of $28.00 for a 750 ml bottle, it is an affordable option. You can buy one for the party and another to keep at home. If you’re hosting a party yourself, get your guests into the holiday spirit with a ruby red Negroni, Campari’s signature cocktail.
New York Negroni
available at Forcella Restaurant
- 1oz Campari
- 1oz Gin
- 1oz Atsby Armadillo Cake Vermouth
Red Hot Ruby
by Michael Flannery, Cocktail Consultant
- ¾ oz Campari
- ¾ oz “Santa Teresa 1796” Rum
- 4 oz Mulled Wine
- Cinnamon Stick
Mull white wine with spices and add rum and Campari. Serve with a cinnamon stick.
Images via Campari
Campari is a contemporary classic. Bold, passionate and completely unique, Campari makes a dry and refreshing cocktail that can be enjoyed anytime. The recipe, hand-crafted according to the same secret family recipe invented in Italy in 1860, is the base for some of the most famous cocktails around the world, including the Negroni and the Americano. Campari’s unique taste is obtained through an infusion of bitter herbs, aromatic plants and fruit, creating the consummate aperitif. With its distinct red color, aroma and flavor, Campari has always been a symbol of passion.