Squeal Like a Pig!


The Beer, Bourbon & BBQ Festival

Returns to the Big Apple for its Fourth Big Year


Down-home, Southern-fried, Good Time in NYC

The fourth Annual Beer, Bourbon & BBQ Festival, produced by The Trigger Agency, is returning to Manhattan for a fourth year in a row to THE TUNNEL at 608 West 28th Street (corner of 11th & 28th) in West Chelsea on January 26, 2013. The all-you-care-to-taste extravaganza is being held in two sessions: The Bacon Bash Tasting Session Noon – 4pm and The Whole Hog Pig Pickin’ Session 5:30pm – 9:30pm.

It’s the most fun North of the Mason Dixon Line! An admission ticket buys each guest a souvenir glass to sample Beer, Bourbon, Moonshine and all the pleasures that true Southerners live by, Barbeque, Bacon, and Bluegrass. Enjoy a day filled with beer sippin’, bourbon tastin’, music listenin’, cigar smokin’, and barbeque eatin’. Taste over 60 different beers and 40 Kentucky bourbons from Master Distillers and Brewers from Internationally renowned breweries. Meet Pitmasters from North Carolina, Maryland and Texas who will offer hands-on demonstrations and tasting classes.

“NYC is one of the most vibrant locations for this event and it’s the kick-of for our 6th Annual World Tour! We invite you to join us for a feast for the eyes, ears, and stomachs – embrace your inner southern hillbilly and enjoy BBQ and Southern cuisine from different food tasting stations. We have a lot to try and taste but guests can also purchase more of their BBQ favorites from pulled pork, ribs, brisket to all the side fixins,” says Greg Nivens, President of the Trigger Agency.

Along with the vast food, spirits and beer tastings, ticket holders can attend seminars in The Tasting Theater featuring rare and precious bourbons from Master Distillers, Brewmasters, and Pit Masters from the deep South. The atmosphere is finished off with a soundtrack provided by live bluegrass and some of NYC hottest DJ’s plus vendors with hot sauces, BBQ accessories, and even hand rolled cigars are available.

Additional Tasting Theater Sessions are offered and free to all ticket holders with admission on a first come-first serve basis.

Schedule can be found here:

All guests must be 21+ to attend this event.

Grand Poobah All Access Specialty Tasting Ticket (only 40 available)

Valid for both sessions from noon-9:30 p.m. $189.00

Souvenir glass, lanyard, hat, unlimited sampling of beer, bourbon, food, and admission to special tasting seminar/class in Tasting Theater.

The Bacon Bash Tasting Session 1 – Tickets: $109.00

Valid from Noon-4:00 p.m.

Samplings of beer, bourbon, food tasting stations, and bacon sampling.

The Whole Hog Pig Pickin’ – Session 2 – Tickets are $99.00

Valid from: 5:30 p.m.-9:30 p.m.

Sample beer, bourbon, food tasting stations, and a pulled pork BBQ dinner plate with two sides or fixin’s. Note that Session Two features the meat of 4 whole hogs served off the bone from different areas of the show.

Tickets to Beer, Bourbon & BBQ Festival, are available online only at or call 800-830-3976 X 102.

About The Trigger Agency

The Trigger Agency is a full-service event and promotional marketing firm based in Baltimore, Maryland that specializes in event production, strategic marketing, brand building, sponsorship development, public relations, media planning, advertising and graphic design and guerilla marketing. The company creates and executes unique brand building experiences and promotional events that captivate audiences through all senses.