One of the biggest handbag brands in Germany, George, Gina & Lucy, recently celebrated the launch of their pop-up shop in Soho.
The crowd enjoyed fun photo props like a fake mustache and bow tie, sweet treats, the latest music spinning by the DJ and plenty of libations. There was even a big screen to show the photos of guests using their props and a free handbag was given away every hour. Not too shabby.
The German company is currently expanding in the US and recently launched a webshop as well. Bags range from more conservative striped totes to the ultra popular Voodoo Bambi bag, with its mix of patterns and mini stuffed deer.
Each creation comes with a signature lock as well, a chic extra bit of decoration that is sure to be a conversation starter.
– Angela Thomas
Photos by Tom Mendes and Mina Molli and by Socially Superlative