Being the first fashion brand to sell prescription eyewear directly to consumers, Steven Alan is proud to announce the launch of Steven Alan Optical. As the namesake of Men’s and Women’s lines which now encompass clothing, shoes, bags, watches and belts, Steven Alan’s expansion into the eyewear category is an obvious natural progression.
The quality of design remains constant throughout the mostly unisex collection using Italian and Japanese acetates, polarized glass lenses, classic rivets and hardware functionality, and custom finishes and engraving. 24 optical eyewear and 10 sun wear styles are offered in various color-ways with a new set of seasonally driven styles being added on yearly.
Optical pairs including prescription lenses retail for $195, sunglasses retail for $145, and prescription sunglasses retail for $245. Steven Alan Optical is available online on stevenalanoptical.com, the new e-commerce site dedicated to the collection. Part of this online experience encourages customers to virtually try on various styles before having to commit.
Another option available on the website is the home try-on where customers can try up to six frames at a time in the comfort of their own home with free second day shipping and returns on all orders. In addition to the website, the optical collection is available in select Steven Alan stores, beginning with the TriBeCa Home Shop; the sun wear styles will be offered in all locations.
Of the launch Steven says:
“It’s exciting for us to develop a new category. We’ve been selling other branded eyewear since day one with a very positive reaction so we were inspired to think about developing our own line of eyewear with prescription capabilities. Recently, we met a like-minded manufacturer who could produce both sun wear and optical eyewear for us. We now have a good number of stores, and eyewear seemed like the perfect extension.”
– Christine Shepherd
Info via the Krupp Group
About Steven Alan
In 1994, Steven Alan opened his first retail store in downtown Manhattan. Steven quickly became known for his keen eye and uniquely urban sensibility. His tousled version of classic style has evolved the brand into one of wardrobe staples.
The Steven Alan Men’s Collection includes his signature shirting, suits, shoes, and accessories, with its Women’s Collection including tailored “boyfriend” shirting, dresses, brocades, and knits. Steven Alan has stores in New York, Los Angeles, San Francisco and Connecticut. The Steven Alan Collection is sold in over 300 stores worldwide, as well as online at www.stevenalan.com.