Chevrolet hosted an intimate event on May 8th at MILK Studios to introduce its’ redesigned Impala 2014. The reception included a scrumptious buffet of light bites and an open bar. Guests were encouraged to sit in and experience the new 2014 Chevy Impala and most were surprised with the new look and feel it now offers – a much more modern, fresh take from what Impala’s once represented for GM consumers.
Crystal Windham, Director of Interior Design for Chevrolet Cars and Small Crossovers and the guiding force behind the redesign, shared with guests the history of Chevy’s Impala. She explained all the details and dedication that went into creating the new design working alongside a very talented team made up of designers, sculptors, digital sculptors and studio engineers.
Most of the Chevy team members were also present to chat more on the creative process of the Impala including, Kevin Jackson, GM Connected Customer Specialist, Kara Gordon, Lead Acoustic Noise Engineer for Impala, Chad Lyons, Chevrolet Communications Manager for mid-size and full-size sedans.
Chevy partnered with Rick Williams, Founder and Creative Director of Distinct Life and Co-Owner of Detroit-based sneaker and apparel boutique, Burn Rubber. Rick is a car fanatic, and has been a proud fan and supporter of the Impala for years. His shops and a lot of his projects are all inspired by the auto industry. Also a photographer, he provided photographic portraits of the redesigned Impala that were showcased at the event.
There was a great crowd, with socialites that included Robert Verdi and Lee Hawkins as well as handful of bloggers tweeting up a storm using the evening’s hash tag, #ChevyUrbanStyle. To learn more about Chevrolet’s 2014 Impala, click here.
– Anaisabel Garcia
Photos by Steve Fecht