Last week, PAPER Magazine, Target, and American Express returned for their second annual Super(Duper)Market! This year, the 3-day pop-up extraordinary food and shopping affair took place in Soho on Mulberry Street.
Certainly not our every day grocery store experience! The pop-up store was open to the public over the weekend from Friday through Sunday, but not before throwing a VIP opening night event on Thursday.
Top tier fashion editors, artist, influencers and friends of PAPER enjoyed and artisanal goodies from food innovators from all over the country.
Notables in attendance included: Anna Sui, Cynthia Rowley, David Byrne, Kim Hastreiter, Mickey Boardman, Sally Singer, Bill Cunningham, Elizabeth von Guttman, Fiona Byrne, Ladyfag, Bonnie Morrison, Jennifer Sample, Amanda Ross, Carlen Altman, Tom Jackson, Abi Benitez, Dee & Ricky Jackson, AndrewAndrew, and many more.
EVENT SPONSORS: Target, American Express, Nicolas Feuillatte Champagne, Forever Young Wines, Perrier
BROOKLYN: Better Off Spread, Brooklyn Soda Works, Butter & Scotch, Cutie Pies, Dee & Ricky, Eatrepreneur Popcorn, Empire Mayonnaise, Fred’s Marshmallows, The Gefilteria, Jack’s Chedbred, La Esquina, La Newyorkina, Momofuku Milk Bar, Monsieur Singh Lassi, Morris Kitchen, Right Tasty, Salty Road, Sour Puss Pickles, Steve’s Authentic Key Lime Pies, The Jam Stand, The Splendid Spoon
LOS ANGELES: Health-Ade
MANHATTAN: AndrewAndrew, Best Made Company, Breads Bakery, Cynthia Rowley CuRious Candy, HeartsChallenger, Crystal Ice Cream Truck, Kitchen Arts & Letters, Screaming Mimis, OAKLAND, Creative Growth Art Center
ORLEANS, VT/BROOKLYN, NY: SlantShack Jerky
SPRINGFIELD, MO: Askinosie Chocolate
SUSSEX COUNTY, NJ: Autumn & Hive
Photos by Rebecca Smeyne for PAPER