GSN (www.wgsn.com), the world’s leading trend forecaster, announces the brand’s partnership with Stephanie Solomon, global fashion authority and Nadia Sarwar, writer and founder of Frou Frouu.com for Mercedes-Benz Fashion Week. Along with Sheila Aimette, Vice President of North American Content at WGSN, the fashion influencers will provide expert ‘street style’ commentary on the WGSN Facebook, tumblr, website and social channels and be part of WGSN’s “Insights from the Inside” activation at Lincoln Center.
Throughout Mercedes-Benz Fashion Week, WGSN insiders Stephanie Solomon and Nadia Sarwar, together with Sheila Aimette, will provide commentary on “off the runway” trends seen in and around the tents at Lincoln Center. Solomon, a leader in the fashion industry for nearly three decades, most notably as Fashion Director at Bloomingdales, will provide insight on retail trends with her strong background in fashion. Nadia Sarwar, street-style blogger and photographer whose blog Frou Frouu.com inspires and documents the evolution of her personal style and trends she discovers on the street, will also provide her expert eye on emerging trends. Sheila Aimette, WGSN’s top forecaster will advise on trend direction offering WGSN’s exclusive analysis to fashion week and “street style” followers.
“Partnering with Stephanie and Nadia underscores our position as the market leader in trend forecasting and also provides WGSN followers with an exclusive look into what is happening on and off the runway at Lincoln Center,” said Bill Andrulevich, Chief Operating Officer of WGSN. “At WGSN it is our mission to provide fashion and design businesses with the intelligence needed to drive commercially successful products and services and our expert partners, combined with Sheila, will offer an unparalleled Fashion Week experience.”
Documenting street style plays an integral role for the fashion industries’ creative process, serving as both inspiration and confirmation of what style influencers and early adopters are wearing. This provides creative inspiration for designers, product developers and buyers for the upcoming season. Street-style gives a global view into the here, now and the future of trends– vital information for creating the most current product and assortments.
As the official trend sponsor of Mercedes-Benz Fashion Week, WGSN will have a presence in Lincoln Center with their “Insights from the Inside” activation. This will feature an interactive fashion “photo shoot” where attendees can showcase and digitally share their “street style” look, and engage with WGSN industry experts including Sheila Aimette.
“WGSN is the ultimate trend forecaster and I am thrilled to be apart of such an engaging activation throughout Mercedes-Benz Fashion Week,” said Stephanie Solomon. “I am pleased to partner with WGSN, and offer my insights on budding trends during the most fashionable time of year,” remarked Nadia Sarwar.
WGSN’s “Insights from the Inside” activation will be in at the main tent at Lincoln Center from September 5-12 during Mercedes-Benz Fashion Week.
Follow WGSN at http://wgsn.tumblr.com/ and on Twitter @wgsn, for trends forecasted during Fashion Week and beyond.
– Christine Shepherd
Info from LaForce + Stevens. Image from WGSN Instagram