When the guests (who were brought in on a trolley from the nearest subway stop) arrived, they were treated to whiskey tastings led by the distillery’s blenders, while DJ Gene provided the soundtrack. A sneak preview of the boots and shoes were on display and sprinkled throughout the distillery, which provided a rustic and industrial backdrop that was very much in line with the Caterpillar brand.
At 8pm, the party shifted to the distillery’s driveway, where the runway show was held outdoors. The show featured 31 looks, ranging from Cat’s iconic “Colorado” work boot, to key styles from both the men’s and women’s AW13 and SS14 collections. Cat partnered with Agave Denim, the exclusive apparel sponsor for the show, who provided an urban-utilitarian uniform of denim-on-denim which served as a fantastic palette for highlighting the shoes.
At the end of the show, Dani Zizak, Cat Footwear’s Vice President of Global Marketing, got up to say a few words and surprised the crowd by bringing out Tyler Hilton to perform a few songs on the runway, which included “Loaded Gun” and “Kickin’ My Heels.” Afterward, guests returned to the distillery for more drinks and music by DJ Gene, and were sent home with an #Earthmovers gift bag to cap off the evening.
Via AMP3 PR. Photos by Peter Roessler Photography