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Savvy shoppers and Housing Works supporters alike gathered on Wednesday, November 20th to kick off the 10th Annual Fashion For Action event that took place in Chelsea over four days.

The evening featured designer clothing, jewelry and accessories from over 250 brands priced at up to 80% off retail.

In today’s world whеrе businesses muѕt compete fоr thе attention оf a wider audience іt іѕ important thаt оnе considers thе value оf thеіr marketing campaigns аnd thinks аbоut hоw tо save money іn thе process. A good promotion іѕ considered оnе thаt іѕ mаdе according tо thе nature оf thе product аnd keeping іn mind thе intended audience. It іѕ a fact thаt іf thе quality оf thе product іѕ superior coupled wіth thе good promotion strategy thеrе іѕ nо wау thаt thе product wіll bе ineffective. Cost effective аnd good quality promotional products bесоmе аll thе rage аmоng customers аnd аrе considered аѕ a vital advertising tool. Here you can buy the  promotional products, order now.

Fоr thіѕ reason, іt іѕ crucial tо uѕе high value business gifts.

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Helmed by longtime Chair Patricia Clarkson and Co-chairs Asher Levine, Michael Carl and Natalie Joos, the opening night reception took place on Transgender Remembrance Day, a fitting reminder that this charity’s work is so critical to our HIV/AIDS community.  Clarkson addressed the crowd of 600 guests and professed her love of Housing Works and their mission, claiming “I will host this event until I die”, which was met with cheers and applause. To date the charity has raised $5 million at this annual fundraiser.

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So many of the designers have been continual partners with Housing Works over the years.  In particular, Ralph Lauren, whose offerings made up one of the largest shopping boutiques. With a substantial contribution including racks of outerwear, stacks of cable knit Sochi Olympic sweaters and menswear galore, the iconic fashion brand truly rose to the occasion.

Other generous brands that participated included Vince Camuto, Kate Spade, Salvatore Ferragamo, Tom Ford, Michael Kors, Tory Burch, Milly, Giorgio Armani, and so many other coveted labels.  It was truly a mind boggling array of heavy hitting designers on display.  Talk about getting a champagne wardrobe on a beer budget!

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Talented Housing Works window display stylists from across the city came together to create an enchanting shopping experiences as attendees wandered through extravagantly curated vignettes layered in luxury goods.  Warming up the wallets was Owl’s Brew infused with Ciroc Spirits, and there was plenty of bubbly on hand to make things more festive.

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Though we couldn’t squeeze into the sample sized featured items like the Alexander McQueen skirt (only $145) or the vintage Dior dress (at $300 this was a steal), we did score two fantastic dresses and a sassy pair of Vivienne Westwood heels—all for under $100!  Let’s just say that next year we look forward to maxing out our credit cards at this fun fete.

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Put this event on your calendar for November 2014 and visit Housing Works’ online auction before December 4 to bid on more bargains.

Happy Shopping,

– Leslie