Art Basel: Loft Spirits at Surfcomber
Art Basel Miami Beach has quickly become one of the world’s largest premier art festivals, boasting about one million attendees from all over the globe. This year, award-winning mixologist Christian Sanders, music aficionado and restaurateur Karl Injex and avant-garde event producer Sally Golan have teamed up to launch a four night sensory-filled after-party experience at Kimpton’s Surfcomber Miami, South Beach hotel. The event, “Loft Spirits – a modernist cocktail experience”, is taking place December 5th-8th, 2013 in collaboration with Strongbow Hard Cider, Perrier Natural Sparkling Water and featuring a slew of elegant hand crafted cocktails by Christian Sanders. Loft Spirits will host VIP industry tastings from 7 – 8 p.m. followed by a poolside after-party each evening.
“I noticed so many Basel parties – and parties at festivals in general – to be so much less about the ingredients and quality of the drinks and more about pumping out volume,” said Christian Sanders. “We are thrilled to remind festival goers that taste, high quality and unique blends are an art of its own.”
All festival-goers are invited to the 8 p.m. poolside after-party retreat featuring an impressive lineup of established artists and DJs creating the “Vibe and Sound” experience. Programming includes artists Radcliffe Bailey and Miguel Paredes; DJs Pat Mahoney, Edwin Adams and Amir Abdullah; as well as 180 Proof Records, Karl Injex, and more. The event also spotlights art installations by Jesse Light and artists from the unconventional Baang and Burne Contemporary roster, Ruch Tu and Joshua King.
“Our goal behind Loft Spirits is to attract festival-goers to not only attend the events but to stay all night long,” says Karl Injex of The Sound Table Atlanta. “With impeccable cocktails and top-of-the-line music, we aim to be a hub for artists, collectors and VIP guests to mingle, bond and talk shop.”
Perrier® Sparkling Natural Mineral Water is a proud sponsor of the Loft Spirits launch during Miami Art Week 2013. “We are excited to support this exciting, inaugural-event series that brings together three things that we are most passionate about: art, music and great cocktails”.
Loft Spirits specifically chose Kimpton’s Surfcomber hotel as the partner venue not only for its prime location, but also for its mixed-use poolside space, which can easily be transformed into an enticing and sexy lounge area.
“Vibe, dance, sound and art are the main focus of this one-of-a-kind event. We’re proud to host Loft Spirit’s pop-up experience during this year’s Art Basel,” said Surfcomber’s General Manager Sean Flanigan.
“I’m so used to hosting wild, Avant guard style events during festivals like these”, says Social Exposure founder, Sally Golan. “But with the sensory concept of Loft Spirits, I feel like this is our chance to bring it back to basics and remind people how to actually connect during a quality party”. This is Social Exposure’s first time partnering with Christian Sanders and Karl Injex.
So what can guests expect overall aside from a sensory experience? A hub for art lovers, art doers, international travelers, a vintage polaroid photo booth installation, a pool full of art by Baang+Burne, a garden of installations by Artist Jesse Light , people who want to dance, people who want to mingle and people who inspire.
To stay up-to-date on the latest partner news, follow @ExposingNYC, @SPerrier_USA
ABOUT KIMPTON’S SURFCOMBER MIAMI, SOUTH BEACH
Managed by Kimpton Hotels & Restaurants, Surfcomber sits on the Atlantic Ocean’s edge along 200 feet of oceanfront property in the heart of the Art Deco District in South Beach on historic Collins Avenue. With direct beach access, this newly and fully renovated hotel offers visitors to this fashionable destination a distinctively relaxed, yet worldly guest experience within a “backyard bliss” design-driven environment. The hotel’s 186 guestrooms feature luxurious bed linens and bath products by European fashion designer, Etro. Guests of the new Surfcomber will enjoy a diverse mix of dining and lounge options including The Social Club, an ode to Southeast Asian cuisine served in a casual and sexy atmosphere and Surfcomber’s Sandbar. Surfcomber’s signature pool/beach experience includes the hotel’s expansive outdoor deck with heated pool, well-appointed cabanas, and beach activities such as paddle boarding and volleyball. Surfcomber’s meeting and event space can accommodate intimate poolside weddings and events, small meetings for up to 70 people, and meetings on the beach. Additional guest services and amenities include 24-hour room service, 24-hour on-site business center, fitness center, mind and body experiences with in-room and beachside massages. For more information or to book a stay visit www.surfcomber.com or call (800) 994-6101. Become a “friend” of Surfcomber Miami, South Beach on Facebook at www.facebook.com/surfcomberhotel and follow us on Twitter @KimptonInFL. Surfcomber Miami, South Beach is located at 1717 Collins Avenue, Miami, Florida.