G-Star RAW is the modern denim brand, a denim pioneer for over twenty years, G-Star has been . G-Star originated the concept of 3D denim and established a dedication to raw, untreated denim. The philosophy of G-Star has always been “Just the product.”
This New York Fashion Week the brand collaborated with Pharrell Williams on RAW for the Oceans, a collaborative project that takes plastic from the world’s oceans and transforms it into innovative denim and apparel.
What is Raw for the Oceans?