Though Pandora might be all about the sound online, last Saturday at the Pandora Discovery Den, it was all about the colorful lights, the dancing, and insanely vivacious stage presence (and amazing sound). The event was nothing short of the very pinnacle of the full experience music can be.
Arriving to The Grand in the Manhattan Center (the historic 7th floor ballroom and stage) event goers were transported to the Discovery Den via a tunnel of softly glowing purple light. Upon entering the ballroom, well-dressed Express models handed out plentiful amounts of light sticks, undulating in a variety of colors.
The result yielded one of the most expressive crowds in recent memory, all waving their lights enthusiastically as the night’s musical superstars, The Neighbourhood, Rudimental and Kieza totally rocked out on stage. All three performances were not only 100% dance-worthy, but were wildly positive and everyone seemed genuinely thrilled to be on stage, before the glittering, ecstatic audience.
Following last year’s successful Discovery Den, which originated in Austin at South by Southwest, Pandora once again chose the three incredible artists/groups, based on their huge fan following on Pandora. Very much like Pandora’s online radio, the event was designed to connect fans with the artists they love in a live setting while also exposing them to other artist they may have yet to discover.