Waitresses wore French inspired blue and white stripes 

Grey Goose and UrbanDaddy hosted the last of their Summer Soirée series at the Roof at the Viceroy Hotel last week. 


The event featured all Grey Goose cocktails in the available flavors paired with fresh herbs and soda to evoke the freshness of summer. Passed finger foods like french fries wrapped in steak, fried artichokes with cheese fondue and a raw bar helped to complete the seasonal feel.

Guests enjoyed six citrus infused Grey Goose cocktails IMG_1985

Music by DJ Vikas, host Harley Viera-Newton also DJing, accompanied by a electric violinist, GIGI and a full crepe bar were among the surprises for the night.

IMG_1987 DJ Vikas

Photo and video booths kept guests entertained in between dancing and taking in the breathtaking city view. Sharing photos from the event on social media using the hashtag #summersoiree enabled guests to enter to win a trip to the Ultimate Summer Soirée for themselves and three friends at the Grey Goose mansion in Le Logis, France.

 Guests created GIFs from on-site booths IMG_1982

UrbanDaddy hosted the Summer Soirée in a total of seven cities over the course of the summer. These invite-only fêtes included a guestlist of the most influential and social of subscribers. For NYC’s installment, the roster included UrbanDaddy CEO, Lance Broumand, Jilly Hendrix, Lo Bosworth, Maura McManus, Jamal of Style Society Guy and Scott Lipps of One Management.

Guests mingled on the roof under string lights

For more information on these events, Simple Serve cocktail recipes and Summer Soirée playlists from each DJ, visit: http://soiree.urbandaddy.com/

– Stephanie Carino

Photos courtesy of Urban Daddy and by Stephanie Carino