Burton x JackThreads Collab

While it may be too early to be stocking up on snowboarding gear, last week over 200 guests flocked to Burton store in Soho to celebrate the launch of limited-release designs by Burton and JackThreads.

Sideways close-up Guest checks out bag

The collection is on sale exclusively at JackThreads.com, but guests were able to preview the eight-bag, three-capsule collections in store.

Burton x JT Window Burton x JackThreads Collab

While perusing the collections, guests enjoyed passed hor d’oeuvres of mini lobster rolls, brie & fig grilled cheese sandwiches, cheeseburger sliders, and insanely delicious s’mores Insomnia Cookies, along with cans of Montauk India Pale Ale and Brooklyn Summer Ale.

Burton _ JackThreads team Lobster rolls

In one corner, Virgil Kaine bartenders were shaking up a storm, serving their signature cocktails mixed with their ginger-infused bourbons. The craft cocktail offerings were the “High Seas” – their ginger-infused bourbon with lemon, passion fruit, and honey – and the “Land Cruiser” – high rye bourbon, lime, cucumber, and chipotle syrup for a kick.

Virgil Kaine cocktails Burton x JackThreads Collab

After knocking back a few, guests took photos at the Instaprint photobooth with fun props to commemorate the evening.

Instaprint Photobooth

The collection features eight great styles of bags that are utilitarian and terrain-worthy while being aesthetically pleasing and fashionable, the best fusion of functionality and style.

Shop the #BURTONxJT collection on JackThreads.com now!

The Sideways Collection



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Photos by Alexander Caesar Estrada and by Socially Superlative