PopSugar, the leading digital lifestyle brand for millennial and Gen-Z women, will host its first-ever “Sugar Chalet,” a one-day experiential destination in the NYC area on Saturday, November 23.
Upon entry to the two-story Sugar Chalet, guests will be transported into a magical winter wonderland, where the luxurious aprés-ski life looms large, complete with cozy corners, colorful plaids, snowy backdrops and wooden chalet-inspired nooks, creating the ultimate holiday destination in the heart of Manhattan. A larger-than-life hearth will invite guests to explore the wintry dreamland, which will include an interactive gifting wall filled with a cache of holiday gifts behind secret compartments, providing a carefully-curated surprise-and-delight moment to celebrate the most wonderful time of the year.
An inventive twist on the traditional holiday pop-up, Sugar Chalet offers a playful, modern and interactive experience, including a meditation den, yoga classes, curated culinary workshops, holiday shopping bazaar, and plenty of postcard worthy scenes, perfect for capturing memorable moments with friends and family.
Sugar Chalet incorporates must-visit interactive moments from Athleta, e.l.f. Cosmetics, Nature’s Way, Seventh Sense and 6pm.com, among others, inviting guests to discover, engage, and shop today’s most creative brands while offering inspiration for the gift giving season.
PopSugar Sugar Chalet’s programming will include the following:
Morning Yoga – Women’s performance apparel brand Athleta will host morning yoga sessions, including a special “Mom & Me” class and a traditional vinyasa flow class, and as an added bonus, attendees will receive a complimentary Manduka Yoga Mat takeaway. Post-yoga, attendees are invited to finish their holiday shopping with Athleta’s Holiday Collection, as well as picking up a personalized card of gratitude for themselves or loved ones from calligraphist Love, Jenna. For more information on timing and yoga registration, visit popsugar.com/sugarchalet.
The Candy Shop – Get your sugar rush! Receive complimentary mini-makeovers provided by e.l.f. Cosmetics, in a dreamy beauty oasis, as well as indulgent sweet treats and surprises for every eye, lip, and face.
Winter Wellness Retreat – A cozy “mountainside” ski lodge setting by leading wellness and supplement brand Nature’s Way will be dotted with evergreens and will serve up hot, fizzy Sambucus Elderberry drinks and supplements to support your holiday health including Ashwagandha, Alive! Fatigue Fighter, and Umcka ColdCare. Additionally, NYC cult-favorite studio MNDFL will be leading meditation sessions designed to foster self-care during the holiday season. Holistic wellness expert and Instagram personality Maria Koutsogiannis of Food by Maria will also host an educational winter wellness workshop exploring the uses of beneficial herbs and spices in cooking along with a custom spice blending experience for guests.
Palm Readings – Hemp-derived CBD brand Seventh Sense will offer hand massages and palm readings by celebrity-favorite astrologers Aliza Kelly and Maia Orion.
Cozy Corner – Step into a fantastical snowstorm at 6PM.com’s blizzardy snowscape, complete with a suspended hammock strewn with fuzzy blankets, furry pillows and other cozy necessities. Nuzzling into this luxuriously plush and warm corner will give guests a feeling reminiscent of slipping into a pair of Koolaburra by UGG slippers on a frigid, wintry day.
Additional interactive elements include an over-the-top luxe lounge and photo opp from payments company, Klarna, providing a chic and insta-worthy space for guests to drop after they’ve shopped. Frozen greek yogurt brand Yasso will be on site offering attendees a curated-selection of their indulgent, new limited-edition holiday flavors from a custom nordic-inspired cart.
To register to attend, please visit: popsugar.com/sugarchalet.