Wendy Williams

This year for #GivingTuesday, SNAX-Sational Brands and Wendy Williams teamed up to support Operation Backpack, a community service of Volunteers of America-Greater New York.

Frank Florio,Wendy Williams,Jerry Bello,Rachel Weinstein

Talk Show Host and SNACKGiving Ambassador Wendy Williams hosted a VIP event earlier this week at Dylan’s Candy Bar to raise awareness and funds for Operation Backpack. Earlier that day, Wendy announced the continued partnership on her show and gave Snack Pop bags to the entire studio audience.

Paige Davis

Operation Backpack ensures that every child living in a homeless shelter in New York City who needs one, has a new backpack filled with top-quality, grade-specific school supplies before the first day of school. By having it in their hands ahead of time, students can begin to feel excited about returning to the classroom and avoid the stigma that comes with being homeless right from day one.

SNAX-Sational, photo by Yvonne Lee (3) SNAX-Sational, photo by Yvonne Lee (4)

Throughout the night guests were able to chat with Wendy while enjoying delicious snacks like Butterfinger Candy Pop, TWIX Candy Pop, and Pasta Snacks inclusive of Penne Straws, Pasta Chips and Disney Bowtie Minis.

Paige Davis Wendy Williams

Guests also enjoyed themed cocktails featuring Butterfinger and TWIX. The Chocolate Butterfinger Candy Pop Martini featured Godiva dark chocolate vodka, Van Gogh chocolate vodka , Hershey’s chocolate, and simple syrup rimmed with chocolate and crushed Butterfinger bars. The equally indulgent TWIX Marshmallow Candy Pop Creamsicle had whipped vodka, kahlua salted caramel, Rumchata, cream, and simple syrup rimmed with caramel, whip cream & TWIX crumbles.

Wendy Williams hosts Snaxsationalbrands #GivingTuesday event to benefit Operation Backpack Wendy Williams hosts Snaxsationalbrands #GivingTuesday event to benefit Operation Backpack

SNAX-Sational Brands, which consists of Snack Pop and Pasta Snacks will be donating 100% of their profits of ECOMM sales from all of the snack brands to Operation BackpackⓇ from December 3, 2019 through January 31, 2020. Stock up on snacks and support a great cause!

Wendy Williams


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Photos by Michael Simon/Startraksphoto.com and by Yvonne Lee

Wendy Williams and SNAX-Sational Celebrate #GivingTuesday with Operation Backpack