Rosé Mansion was born as a New York City pop-up concept, but gaining popularity it soon found a permanent home in Herald Square at 111 W. 32nd Street. At its core, Rosé Mansion is a wine tasting experience but the creators went above and beyond combining a wine bar, an Insta-worthy amusement park, and a science museum into one epic adventure.
My journey into the dreampark that is Rosé Mansion took place during their themed month “Glitter’s Birthday Bash” where they were celebrating the 85th anniversary of everyone’s favorite sparkly object – glitter.
Some guests (mostly girls and some gents) were decked out in festive attire ready to take photos of themselves shining, while others opted for more subdued, yet stylish outfits. After all, we were all there to taste and take the best pics with friends!
When you enter (they suggest arriving 15 minutes early) you’ll leave your bags and coat at the complimentary checks so nothing will get you in your way during your rosé rendezvous. Inside the lobby there’s a shop with fun costumes, like wigs and crowns, to purchase in case you didn’t properly prepare.
Around the room you’re already greeted with photo-worthy backdrops like clever Rose inspired phones and colorful designs. Your Rosé Manion guide will come get your ticketed group and the journey begins as you head into the main attraction.
Without giving away the many surprises, just know you are going to try delicious rosés from around the world whilst being guided through themed rooms, all of which are photo-worthy and happen to teach you about the origins of the many wines you are drinking. From New Zealand and France, to Italy and New York, there is a variety of the varietal.
From your very friendly guides you will learn the science behind fermentation in an entertaining lesson, sip wine in Cleopatra’s Palace, test your DNA for sweetness, jump into a giant Disco Ball Pit and wander into a Secret Garden where tubs of petals await. You have plenty of time in each room to savor your sips and snap the pics.
My biggest insider tips:
- Go in with an open mind and camera in hand. At first you may feel silly snapping pictures but that is the fun of it!
- The pours are plentiful and there is a bar at the end, so no need to worry that you won’t have enough Rosé.
- Stay and play after the tour in RoséLand. You can order additional glasses and even bottles from the largest Rosé wine list in the country. There are also 5 different photo booths, cabanas to lounge in and on Saturdays they have special entertainment.
- Skip eating beforehand and grab food at the on-site Taco Dumbo pop-up after the experience. The mini tacos and guacamole are insanely delicious.
- Look into upgraded packages for those special occasions which include tickets to the Mansion, food & wine, a birthday gift bag, plus cabana seating in RoséLand for groups of 4 or more.
Upcoming special weekends include:
- Winter White Weekend (Jan 17 – 19)
- Stripes Vs. Polka Dot Weekend (Jan 24 -26)
- Galentine’s Weekend (Feb 7 -9)
- Valentine’s Day Soiree (Feb 14)
- Pink Weekend (Feb 14 -16)
- 3 Fine Wines Drag Nights (Jan 6; Jan 20; Feb 3; Feb 17)
Photos by Socially Superlative