If you’re label-conscious and it’s important to you that your purchases have a positive social impact, you should know about the generosity of some of the most luxurious brands in the marketplace. Purchasing prestige items or using services from these famous names can help you feel good about how you’re choosing to spend your dollars.
While it’s not uncommon for brands to support health-based causes, the fashion house of Dolce and Gabbana backed up its code of ethics by jumping into action and providing an impactful donation to coronavirus research. In early 2020, just as the pandemic was taking hold, D & G gave money to Humantis University in Italy to bolster its program for developing diagnostic and therapeutic interventions. Although the Italian designers have long supported the research being done at the university, it seems like D & G were ahead of the curve in more than just fashion by reaching out so quickly to aid in this global battle.
The people at BMW Group are committed to not only building high-performance luxury vehicles, but also to giving back to the communities in which they operate. To that end, BMW has provided long-term financial support to the American Red Cross and its disaster relief programs nationwide. Annual donations from BMW help fund projects as diverse as local blood drives and programs that teach life-saving skills. Through their Movement program, BMW strives to help the Red Cross and other organizations respond to urgent needs and move society forward.
When you stay at a resort operated by luxury hotel brand Ritz-Carlton, you can rest easy knowing that you’re giving your business to an organization that is committed to the success of at-risk youth. The company’s Succeed Through Service program encourages employees to mentor students who might otherwise not have a chance to build the life skills they’ll need to help them maximize their potential. By teaching the importance of social skills, collaboration, and teamwork, the Ritz-Carlton’s program has benefitted over 15,000 students since it launched in 2009. The hotelier has also made a point of sharing the details of its programs in an open source format so other organizations can use the materials to develop similar mentorships.
Since its inception at the start of the new millennium, the namesake foundation of luxury jeweler Tiffany & Co. has awarded close to $100 million in grants and donations. Of particular importance to the brand is the support of environmental conservation, and it has funded efforts to promote responsible mining and develop international marine protected areas. Tiffany & Co. also donates to organizations that bring together other high-end companies in the jewelry, sailing, and hospitality sectors that in turn use their influence to mobilize actions that protect oceans and coral reefs.
Some luxury brands have product lines that allow your purchases to directly support important causes, as is the case with high-end shoe designer Christian Louboutin’s “Walk a Mile in My Shoes” collection. In a partnership with Sabrina and Idris Elba, Louboutin designed shoes and accessories for both men and women that call attention to organizations that are making a difference in combatting racism within their communities. The line feature’s the French designer’s famous Louboutin red throughout, and 100% of the proceeds from the collection are donated.
Whether funding projects, engaging in direct community outreach, or designing pieces that benefit charities when purchased, luxury brands like these take actions that speak to both your social consciousness and your sense of taste and style. Supporting high-end brands with your pocketbook can allow them to continue to back these and other worthy causes.